- Start the conference with a chance for attendees to register and mingle with fellow tech enthusiasts, exchange ideas, and build connections.
- Join Dr. Emily Chen, a renowned AI researcher, as she takes us on a journey into the future of artificial intelligence. Discover the latest advancements, applications, and potential implications of AI technology. This keynote session will provide valuable insights into how AI will shape various industries and the impact it will have on our daily lives.
- In this panel discussion, industry experts from leading cybersecurity firms will delve into the ever-evolving landscape of cybersecurity. Explore the emerging threats, innovative defense strategies, and the importance of proactive measures to protect data and privacy. Gain practical knowledge and valuable insights to safeguard your organization in the digital age.
In the current uncertain landscape, Reuters Events: Pharma Europe 2026 will deliver the crucial insights, innovative case studies, and access to sector game changers that you need to get ahead in 2026.
Patient outcomes are placed at the core of the event, with all functions: Commercial, Marketing, Medical, Market Access, Data, AI, Patient Engagement and Digital Health - aligning around urgent challenges and needs to deliver on expectations.
We are delighted to invite you to join us at Europe’s largest cross-functional pharma gathering, with representation across Commercial, Marketing, Market access, Medical Affairs, Patient Engagement, RWE, Data & Analytics, AI and Digital Health.
We will be welcoming 1,200+ attendees with seniority levels of 87% director level and above, with representation from top 50 pharma, patient advocacy groups and solution-providers.
Kicking off with an elite Keynote lineup, reflect on the state of play of the sector with industry defining conversations and solutions that truly move the needle, featuring speakers including:
- Marc Dunoyer, Chief Executive Officer, Alexion
- Carlos Gallardo, Chairman and Chief Executive Officer, Almirall and VP, EFPIA
- Stephen Wood, EMEA Regional Leader for Healthcare & Lifesciences, Microsoft
Dive into our four track sessions that tackle trends and challenges in:
- Customer Engagement
- Data & Infrastructure
- Launch & Value
- Digital Patient Experience
Featuring open-book case studies, timely panel conversations and innovative solutions from companies such as AstraZeneca, Novartis, IQVIA, Alexion, Boehringer Ingelheim, Takeda, Gilead and Syneos.
Conversation more your style? We have a plethora of interactive sessions scattered across the agenda, giving you the opportunity to tackle challenges, discuss opinions and learn from others in sessions provided by Inizio, ZS, Exeevo, Salesforce, Deloitte, SpotMe and Aithena
There is plenty to explore on site, with our Experience zones, networking sections and meet & eats areas to make your time at the event truly memorable. Make the most of event App to reach out, book meetings and facilitate a permanent connection. Try out an experience such as our golf simulator, headshot lounge and barista zones to make the most of your down time! Take your connections beyond the conference hall with networking drinks, offsites, HBA Women in Pharma breakfast and 5k fun run
Who will I meet on site?
Attendee numbers, seniority & job titles
1. Brand Recognition: It helps attendees quickly identify their company or organization, reinforcing brand recall and recognition.
2. Professionalism: Displaying logos in a professional manner shows respect for the brands and enhances the event's credibility.
3. Event Identity: It contributes to the overall event identity, making it easier for attendees to connect with their company and understand the event's purpose.
4. Event Experience: For attendees, it provides a sense of belonging and connection to their company, which can lead to increased engagement and satisfaction