Kick off the day by checking in and meeting your fellow marketers

·        Understand the potential of Enterprise AI in revolutionizing marketing approaches and tackling intricate AI-related obstacles

·        Gain valuable insights on deploying Gen AI in marketing, drawing from successful applications by leading global companies

·        Investigate effective methods to utilize advanced Gen AI for crafting personalized, high-quality campaigns across diverse platforms, ensuring both customer engagement and brand consistency 

Angela Culver-Gleason, CMO, Managing Director of Services Global Marketing, Citi

Moderator: Laurel Mintz, General Partner, Fabric VC

·        Learn how to disrupt norms, shape culture and connect communities with Kory Marchisotto 

·        Discover how e.l.f. is fostering community across generations, particularly Gen Z and Gen Alpha, by understanding their needs, preferences, and behaviors 

·        Break through the echo chamber by creating a sense of belonging for every eye, lip, and face 

·        Build connections across communities through positivity, inclusivity, and accessibility 

Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty

·        Explore the true costs associated with AI implementation, including infrastructure, talent acquisition, data preparation, and ongoing maintenance requirements

·        Examine common challenges organizations face when deploying AI solutions, such as data quality issues, integration with legacy systems, and organizational resistance to change

·        Highlight best practices, KPIs, and metrics for measuring the effectiveness of AI-driven initiatives and minimizing potential risks

·        Explore how shifts in culture and consumer expectations impact brand perception and influence marketing strategies and brand communications.

·        Identify and articulate authentic brand values that resonate with diverse audiences, while maintaining consistency and integrity in messaging across platforms.

·        Navigate strategies for managing reputational risks and building brand resilience in dynamic, fast-changing cultural environments.

Ramon Soto, Chief Marketing and Communications Officer, Northwell Health

Shelley Diamond, Chief Marketing Officer, UNICEF USA

Allison Stransky, Chief Marketing Officer, Samsung Electronics America

Moderator: CJ Johnson, Founder, Rogue Dynamics

Take a break, grab a coffee, connect, and share ideas with your peers

·        Develop a lean, prioritized marketing roadmap that focuses team efforts on key growth drivers while eliminating low-value activities

·        Utilize existing resources, such as customer relationships and digital platforms, to maximize reach and impact without additional costs.

·        Foster a culture of creativity and experimentation, encouraging teams to think outside the box and develop innovative solutions to drive growth with limited resources 

Emily Kortlang, Chief Marketing Officer, Yerba Madre

Manny Cabral, SVP, Marketing Analytics, First Horizon Bank

Dinasha Cellura, Head of Partnership Marketing, Typeface

Moderator: Junmian Sun, Managing Director, Shorty Awards

• Explore how AI is transforming marketing strategy through predictive analytics, campaign optimization, and dynamic content personalization.
•  Discuss how AI tools can uncover deeper consumer behavior patterns, sentiment analysis, and real-time feedback to inform decision-making.
•  Examine how AI can accelerate innovation in product development and brand engagement, while maintaining ethical standards around privacy, bias, and transparency.

Lisa Vortsman, Chief Marketing and Innovation Officer, North America Ice Cream, Unilever

Moderator: Laurel Mintz, General Partner, Fabric VC

Make the most out of this networking time with our curated networking groups.

·        Craft unique brand narratives that reflect your brand's core values and resonate emotionally with your audience

·        Design engaging and immersive content experiences that promote active customer participation and strengthen brand allegiance

·        Utilize real-time analytics to swiftly adjust your messaging, gaining insights into customer interactions, behaviors, and preferences to deliver more tailored and impactful content 

Catherine Hayden, Chief Marketing Officer, Kate Farms

Emily Kortlang, Chief Marketing Officer, Yerba Madre

•      Use non-interruptive formats like Programmatic CTV Pause Ads to engage users during natural breaks—without harming brand experience.
•      See how brands drive site visits, conversions, and revenue using innovative formats and data—not just brand awareness.
•     Learn from real-world cases how new ad formats can reshape media strategy and customer journeys for measurable impact.

Roundtable Leader: Adam Gendelman, Vice President, Head of Sales, Supply and Operations, WunderKIND Ads

·        Transform customer data into compelling narratives that engage audiences emotionally while delivering quantifiable business results

·        Strategically select and implement marketing initiatives based on thorough analysis of brand performance metrics and target demographic profiles

·        Develop a comprehensive, future-oriented marketing framework that anticipates evolving consumer preferences, market dynamics, and industry trends 

Khalid El Khatib, Chief Marketing Officer, Consumer Reports

Catherine Ayers, Sr. Director, Head of Marketing, North America, ASICS

The Shift to AI-Powered Discovery – How large language models are changing the way brands are surfaced, moving beyond traditional SEO.
Actionable Marketing Strategies – Practical steps marketers can take to increase visibility in AI-driven search results.
Lessons from Real-World Case Studies – Examples of brands using Scrunch AI to drive traffic, growth, and measurable results.
 

Chris Andrew, CEO and Co-founder, Scrunch AI

·        Convert marketing outcomes into engaging stories for influential discussions with senior executives by skilfully utilizing marketing data and analytics

·        Enhance the essential role of marketing in data-informed decision-making and strategic planning by tackling the challenges of measuring marketing's genuine contribution to business success

·        Gain insights into how marketing creates value and exerts influence by employing the latest methods to assess its impact 

Valerie Kubizniak, Global Chief Marketing Officer, KFC
Heather Malenshek, Chief Marketing Officer & SVP, Land O'Lakes, Inc.

Lauren Scrima, VP, Marketing, New York City Football Club

Moderator: Branden Cobb, Fraction Chief Marketing Officer, MarketingExecs.Us

Take a break, grab a coffee, connect, and share ideas with your peers 

·        Utilize sentiment analysis and brand monitoring to make strategic campaign decisions that align with your audience's emotions and perspectives

·        Accurately assess your brand’s market standing by using listening tools to monitor and capture mentions, discussions, and feedback across various channels

·        Detect emerging customer trends and topics early to enhance content creation and refine marketing strategies effectively 

John Alvarado, Chief Brands Officer, Suntory Global Spirits

Moderator: Aaron Jackon, Head of Marketing & CX Sector, Reuters Events

·        Lead with authenticity and purpose by aligning brand messaging with GenZ’s demand for values-driven engagement across platforms
·        Integrate social commerce, live shopping, and traditional e-commerce into a seamless multi-channel strategy that maximizes reach and conversion
·        Leverage creators and communities as strategic growth drivers, building trust and loyalty through influencer-led and niche audience engagement
·        Balance bold innovation with measurable outcomes by aligning creative retail formats with performance metrics and brand identity

Olga Dogadkina, Co-founder & CEO, Emperia

·        Harness customer insights to drive imaginative storytelling for campaigns that not only capture customer attention but drive measurable outcomes

·        Make informed decisions about marketing channels and tactics by analyzing brand analytics and audience profiles, ensuring maximum impact and relevance

·        Develop a proactive, 360-degree marketing strategy that considers evolving consumer preferences, market trends, and predictive industry analysis, enabling your brand to stay ahead of the curve and drive long-term growth

Simona Shakin, VP, Product & Retention Marketing, Etsy

Kate Godbout, Head of Vaseline Brand North America, Unilever

Matias Infante, Group Vice President & Head of Marketing, HEYDUDE

Anup Chamrajnagar, COO and Co-Founder, Gradial

Moderator: Branden Cobb, Fraction Chief Marketing Officer, MarketingExecs.Us

Wrap up the day with relaxed networking over drinks – Continue conversations and create new contacts in a more informal setting.