Nobody has the playbook for 2027.
Negotiated Medicare prices, reference pricing and a patent cliff are landing at once, eroding the base you have relied on. And while you have been remodelling around new regulation and your own AI overhaul, your patients and your HCPs have made AI their everyday source of truth – and the answers they get are not coming from you.
You face two challenges on a budget that hasn't moved: hold the revenue you have, and win back the customer you are losing. No single function can do both. The industry that gets ahead is the one that does it together – showing up where AI now meets the customer, making AI pay back in growth and not just efficiency, protecting every brand from launch through loss of exclusivity, and turning evidence into the key that opens access.
Pharma USA 2027 puts the whole commercial value chain in one room, with the partners who power it. Write the playbook together.
