Name: Automotive USA 2026
Start: 2026-10-27T07:00:00-04:00
End: 2026-10-28T17:00:00-04:00
Location: Detroit

Oct

–

Automotive USA 2026

To achieve great things, two things are needed: a plan and not quite enough time.

Speaker Name

XXX

Mrs Robinson

Owen Rolt

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Description Reuters NEXT key themes

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Description Reuters NEXT key themes

Reuters Resources

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Reuters Resources

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Automotive USA 2026

October

| Detroit | #REAutoUSA

Who you will meet at Automotive USA 2026

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Standard rate ends October 2nd. Register now before passes sell out!

Industry-defining organizations represented at our recent editions

In today’s digital age, face-to-face relationships are more important than ever. We connect you directly with senior decision-makers, empowering you to accelerate growth, spark innovation, and shape your strategy through meaningful in-person connections.

Network with senior leaders from multiple departments

60%

OEM ATTENDANCE

76%

DIRECTOR LEVEL & ABOVE

400

LIMITED ATTENDEES

Discover more about our attendee profile

Cross-industry perspectives that spark innovation

Automakers

Tier 1's

Technology Solution Providers

Government and Regulators

C‑suite, Presidents/Chairs, Founders

CEO
CEO
CEO
CEO
CEO
COO

COO
CEO
CEO
CEO
Deputy CEO
CTO
Chief IP Counsel
Chief Revenue Officer for B2B
President

EVPs, SVPs,
VPs

Executive Vice President
Senior Vice President of Corporate Affairs and Government Relations
Senior Vice President, Senior Client Officer
SVP of Planning Solutions
Vice President & Head of Corporate Development & Strategic Initiatives, Americas
Vice President of Product Management
Vice President, Head of Product and Technology Consumer Offer
Vice President, Automotive Product Marketing
VP of Automotive
VP, Strategic Technology & Business Development

Managing Directors,
Senior Directors

Managing Director
Managing Director & Head of Industry Partnerships
Senior Director Apps and Developer Platforms
Senior Director, Industry Solutions
Senior Director, Software Defined Systems Architecture
Senior Director, Product Strategy and Planning.
Director Software & Data Engineering
Director of Software Defined Systems Architecture
Director of North America Infotainment and Feature Planning

Senior Heads, General Managers and Leaders

Global Head of Governance, Audit and Compliance - Purchasing
Head of Strategy & BD
Experience Design Lead
Lead Test Engineer – Interoperability
Senior Software Engineer
Senior Technology Auditor
Senior CFD Methods Engineer
Manufacturing Strategy Specialist
Technical Specialist, Software Architecture
Senior Vehicle Systems Engineer

Head of Customer Success Americas
Sr Director Enterprise Systems

View Confirmed Attendees this October

What automotive leaders are saying about #REAutoUSA

One place where many of the senior leaders of Automotive industry get together for 1.5 days to share, learn and discuss the current landscape of the auto industry and how future technology changes (i.e. AI) will disrupt the industry as a whole.

— Ganesh Iyer, CEO, NIO USA

Great content, senior level participation, outstanding networking and best practice information sharing.

— Senior Director, Global Partner StrategyMoody’s

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Networking, Orchestrated

At Reuters Events, we know that making meaningful connections is one of your top priorities. We don't leave connections to chance. We engineer them. Every match is built on mutual relevance - so you spend your time in conversations that move your business forward.

The right conversation, every time

For
attendees

for
partners

Focus your time on the people who can help.

· Our dedicated concierge team deep-dives into your needs and runs your schedule - you just show up for the conversations.

· Get matched on substance - 30 minutes to explain your problem to a partner with real-world solutions.

· Every meeting already has a purpose. Engage in the conversations that matter most.

· You're always in control - nothing is booked without your say-so.

Meetings that matter. ROI before you arrive.

· A dedicated, white-glove service connecting you with relevant, pre-qualified senior buyers and decision-makers attending the event.

· Every meeting starts from a real, named challenge, so the conversation moves faster.

· Your onsite time used well - every meeting pre-arranged for a time that works for you.

· From targeted outreach and follow-up to scheduling and onsite coordination, we manage every detail — helping you spend less time searching for the right people and more time in valuable conversations.

Ready to start connecting? Find out more about sponsorship here

How it works

Three easy steps.

You choose them. They choose you. We make sure it happens. In three easy steps, you unlock the conversations that matter most.

For
attendees

for
partners

Share your challenges

We work with you to understand your goals and the specific connections you need to make.

We match you

We surface the partners whose solutions and offerings are most relevant to your challenges –ensuring your time is well spent

You choose, they confirm, we schedule

You pick who you want to meet. They confirm back. We handle every arrangement — from scheduling to on-site check-in — so every meeting on your calendar is one both sides chose.

Interested in learning more? Download our event brochure here

Share your goals

Your dedicated meetings team works with you to understand your commercial priorities and identify the people you most want to meet.

We match you

We go back to those buyers to confirm real interest. Double opt-in means every meeting on your schedule is one they wanted too – maximizing your time and theirs.