Competition is intensifying. OEMs must defend U.S. market share, accelerate affordable vehicle development, and navigate rising costs in an unpredictable tariff environment.
The window to act is narrowing. Every delay gives competitors the edge – but advances in AI, software-defined vehicles and autonomous technologies offer a critical opportunity to close capability gaps and pull ahead.
That’s why 500+ senior executives from leading OEMs and Tier 1 & Tier 2 suppliers gather at Reuters Events: Automotive USA - the premier summit for decision-makers focused on winning in a rapidly changing market.
Built around the industry’s most urgent challenges, the program delivers real-world case studies, strategic insights and high-value connections to help you protect market share and accelerate performance.
Benchmark your strategy. Build the right partnerships. Lead the future of automotive.
Senior Reuters journalists will take to the main stage to lead incisive interviews, challenge industry leaders with data-driven questions, and provide the independent, agenda-setting perspective that defines Reuters.
Our editors will tackle the tough questions that matter, delivering newsworthy journalism in real time—all moderated under the Reuters Trust Principles that ensure the editorial independence and integrity you expect from us.
The automotive industry is prioritizing the development of agile, tech-enabled supply chains that can withstand global disruptions and adapt to shifting market demands, while bringing production and supplier relationships closer to home to reduce dependency on volatile international networks. Manufacturers are also leveraging real-time data, automation, and strategic partnerships to enhance operational efficiency, minimize waste, and build long-term resilience.
As vehicles become more software-centric, OEMs are transforming their development models to prioritize digital architecture. Explore the integration of connected services, over-the-air updates, and infotainment systems that redefine the driving experience and open new revenue streams for market-leading OEMs.
Automakers are prioritising faster time to market, lower total cost of ownership while overcoming stiff competition. These strategic priorities are driving necessary conversations on product planning, platform development and market segmentation – setting the stage for a more adaptive and future-ready automotive landscape.
Automotive USA is attended exclusively by senior leaders from the world’s most influential players in OEMs, Tier 1 and Tier 2 suppliers. We’ve carefully curated an environment that prioritizes authentic, high-value networking. Every conversation is relevant, insightful, and grounded in shared challenges. Expect fresh perspectives, impactful dialogue, and relationships that extend well beyond the event.
Our agenda is built through deep collaboration with our community to ensure every session delivers substance over soundbites. You’ll hear from true automotive subject matter leaders via candid case studies, collaborative roundtables, and varied panel discussions — providing clarity on what’s driving success across the automotive landscape.
Benchmark your strategy against the best in the business. Hear directly from senior executives at the world’s leading automotive brands and gain practical insights from peers in similar roles. Every session is designed to help you measure performance, validate your approach, and apply proven strategies with confidence.
