As AI becomes embedded in-service delivery, CX leaders face mounting pressure to deliver experiences that are intelligent, efficient—and deeply human. But strategic implementation is critical. Without clear business goals, ethical governance, and measurable outcomes, AI risks becoming noise, not progress.
At the same time, fragmented data, legacy systems, and siloed operations continue to stall transformation. Rising customer expectations and generational shifts demand agile, empathetic strategies powered by real behavioural insight.
Meanwhile, the workforce is evolving—requiring new skills, collaborative models, and a fusion of human creativity with AI-driven efficiency. Without the right frameworks, organizations risk falling behind, unable to scale or sustain CX impact across the enterprise.
Reuters Events: Customer Service & Experience West 2026 (21-22 April, San Diego) is where strategy meets execution. Join senior CX, service, and digital leaders to tackle real-world barriers, share practical solutions, and build the frameworks that will define customer experience beyond 2026.
Your VIP Guest Pass includes:
• 2-day conference access
• Preferential accommodation rates available on a first come first served basis
• Event networking app access 2 weeks in advance
• Interactive roundtable discussions
• End of Day 1 networking drinks reception
• Presentation slides available on demand
• AI summariser for session notes and post-event cheat sheet
In exchange for this pass, you will commit to:
Up to 2 meetings with relevant partners (meetings will be organized by Reuters Events and aligned to your interests/business needs)
• CX practitioners and business leaders who directly manage or influence customer experience within their organization. This pass is for those looking to gain actionable insights, network with peers, and apply strategies that improve customer journeys and outcomes.
• A senior leader such as Director, VP or C-suite
• Work at B2C brand
• Want to join the conference for learning purposes
Balance AI-driven efficiency with human connection—empowering agents to deliver empathetic, high-impact service across every channel. Explore strategies for bridging generational expectations, upskilling frontline teams, and navigating workforce evolution through practical change management that protects trust and elevates service quality.
Each place at the event has been carefully allocated and paid for by Reuters Events. As such, you will be charged a cancellation fee of $399 if you or your company cancels your attendance less than 14 days before the event without sending a replacement. We will send you reminders ahead of this cancellation period as well as exciting event information and highlights, so you won't want to miss it.
By registering for this VIP pass, you acknowledge that Reuters Events will organise up to 2 meetings that you will attend with our event partners aligned to your interests/business need.
All applications are carefully reviewed by Reuters Events. Priority is given to senior leadership (Director and above) from large enterprises. Please note that submitting an application does not guarantee a place.
