Europe’s automotive sector is at breaking point; we must adapt and evolve. The rise of Chinese competition, rapidly shifting consumer priorities and fluctuating government regulation is pushing us into a new era of innovation.
This reignition of Europe will require strategic partnerships across the ecosystem - Automotive Europe 2026 is where this happens.
Your VIP Guest Pass includes:
• 2-day conference and exhibition access
• Preferential accommodation rates available on a first come first served basis
• Event networking app access 2 weeks in advance
• Workshops and roundtables
• End of Day 1 networking drinks reception
• Presentation slides available on demand
• AI summarizer for session notes and post-event cheat sheet
In exchange for this pass, you will commit to:
Up to 2 meetings with relevant partners (meetings will be organized by Reuters Events and aligned to your interests/business need)
Set a new standard of competitiveness by learning how to become a leader in the integration of software and wider technology.
• Software Defined Vehicle – Uncover how to integrate and optimise complex software, digital and AI breakthroughs to deliver a software-defined vehicle that meets your customers lifestyles
• Autonomous Driving and ADAS - Leverage cameras and sensors through the data collected to identify localised problems to improve road maintenance and consequently, achieve a level of road safety demanded by consumers
• Aftermarket Business - New business models are reshaping the aftermarket sector in the age of connected and electric vehicles. Explore strategies to capture revenue from software updates, remote diagnostics, and personalized services
• From software defined to AI-defined - AI is powering advancements across safety, OTA and connectivity. Keep ahead of the latest developments to power the future of a more personalised, smarter and safer driver experience
The European industry is on the backfoot with the entrance of global competitors into the market at a significantly lower cost. Europe’s share of the global economy is shrinking and if action is not taken soon, it may no longer be able to keep up with the US and China.
• Supply Chain - Amidst consistent global uncertainties and adjusted EV timelines, the need for a robust and agile automotive supply chain is a must. Identify potential global sourcing diversification strategies, find opportunities for best-in-class sustainability practices and leverage tech-driven improvements to enable cost efficiencies
• Manufacturing - Automotive manufacturing, from AI-driven automation to advanced robotics and sustainable production practices. Evaluate how these advancements are reshaping efficiency, product quality, and cost-effectiveness in a rapidly evolving production landscape
• Global Competition - China’s entry into Europe’s automotive market is intensifying competition. To survive, European OEMs must restructure their business, embrace rapid innovation, navigate evolving regulations, and meet shifting consumer demands
• AI's transformative role to create efficiencies - AI is revolutionizing production processes, enhancing quality control, enabling predictive maintenance and optimising inventory. Hear groundbreaking applications of AI to boost productivity
Each place at the event has been carefully allocated and paid for by Reuters Events. As such, you will be charged a cancellation fee of $399 if you or your company cancels your attendance less than 14 days before the event without sending a replacement. We will send you reminders ahead of this cancellation period as well as exciting event information and highlights, so you won't want to miss it.
All applications are carefully reviewed by Reuters Events. Priority is given to senior technology and data leaders (Director and above) from large enterprises. Please note that submitting an application does not guarantee a place.
