Kick off Automotive Europe 2026 with an inspiring opening introduction from our Event chair. This will outline the key themes that will be explored over the 2 days and highlight some of the interactive session, panels and presentation set to address these issues Event Chair: Nazanine Moshiri Senior Advisor - Berghof Foundation
Wolfgang Ufer, CEO, Smart Europe
This interview will be moderated by a Reuters journalist under the Reuters Trust Principles
Andreas Zürnstein, President & CEO Deutschland, Hyundai Motor Company
This interview will be moderated by a Reuters journalist under the Reuters Trust Principles
Chinese OEMs are expanding their presence across Europe, and at pace. This keynote uses JATO's market and finance data to provide an objective assessment of performance, positioning and strategic direction.
The analysis covers market share evolution, product and pricing strategies as well as value positioning, alongside a review of routes to market using finance and affordability indicators. These findings are set against the broader backdrop of regulatory change, technology transition and shifting consumer expectations affecting all manufacturers operating in Europe.
An insightful, data led session, the keynote offers industry leaders a grounded view of how the competitive landscape is evolving and what that means for both established players and newer entrants.
Adam Embelton, Director - Senior Sales, JATO
Steffen Michulski – Senior Consultant, JATO
- Understand why most automotive AI pilots fail to scale – and learn how leading OEMs are overcoming legacy debt, siloed data, and operating model barriers to move from experimentation to enterprise-wide deployment.
- Benchmark your organisation’s AI readiness through a live maturity assessment covering data, platforms, and operating models, with practical insights grounded in real automotive transformation programmes.
- Explore proven approaches to scaling Agentic AI in production, including real-world OEM deployments that delivered measurable operational impact.
Sponsored By - Publicis Sapient
Diver deeper into the most pressing automotive issues and take part in the interactive workshops. Designed to encourage practical learning, fresh thinking, and open discussion. These focused sessions gives attendees the opportunity to dive deeper into key industry topics, share experiences, and explore real-world solutions alongside peers and experts. With a collaborative format and hands-on approach.
Nilesh Vyas, Founder & CEO, Ascentt
Sponsored by - Ascentt
Join us for a round table discussion based on exploring SDV at Scale: Turning Architecture into Revenue
How are OEMs industrialising SDV platforms to enable faster software deployment, continuous updates, and new monetisation models without escalating cost and complexity?
Hosts: Paul Bennett, Madoxsquare
Join us for a round table discussion based on exploring Scaling AI Across the OEM Enterprise How are OEMs moving beyond fragmented AI use cases to enterprise-wide deployment that delivers measurable ROI, while aligning product, engineering, and commercial functions?
Host: Lucas Bublitz Principal & Team Lead Technology & Regulation Autonomous Mobility, P3
Q&A with Autobrains' Founder& CEO on how the industry can make autonomy commercially scalable - not only for robotaxis, but for the broader passenger car market.
The discussion will address one of the biggest financial barriers in autonomous driving: the cost and complexity of scaling advanced autonomy across vehicle platforms, markets, and use cases. It will explore how AI can reduce dependence on expensive sensor stacks, heavy compute, HD maps, and long deployment cycles - helping OEMs and mobility platforms move from high-cost autonomy programs to scalable commercial deployment.
Igal Raichelgauz, CEO, Autobrains
Moderator: Rachel More, Reuters Correspondent
• Stay globally competitive through software-defined vehicles and unlock new revenue and innovations.
• Discover how data analytics and AI can streamline OEM processes, boost quality, and accelerate development across the value chain.
• Identify the critical capabilities, organisational changes, and investments required to execute a winning, software-first strategy.
Marcus Welz, CEO, Hyundai Connected Mobility
Xuan-Zheng Goh, Director – Product Marketing and Communications, Smart Europe
Wasil Rezk, CCO , BeyondMath
Peter Matkin, Executive Director – Program Management, Vehicle concepts, Chery
Moderator: Nazanine Moshiri Senior Advisor - Berghof Foundation
Sponsored by - BeyondMath
The automotive industry is at a turning point. The shift from hardware-defined vehicles to software-defined vehicles is unlocking entirely new opportunities for innovation and revenue creation.
Through in-car connectivity platforms, OEMs now have the opportunity to move beyond traditional business models monetizing digital services and creating continuous value through the connected vehicle experience.
But taking the strategic bet to invest in connectivity is not without challenges.
In this interactive workshop, we will focus on identifying and unpacking the key challenges that come with monetizing connectivity at scale. This is not a one-way session participants will play an active role by contributing their own experiences, perspectives, and insights.
Erik Fibert, Commercial Lead, Telenor IOT
Anis Babajic, Business Analyst, Telenor IOT
Linn Gustafsson, Legal Counsel, Telenor IOT
Vikram Datar, Automotive Sales Manager, Telenor IOT
• The importance of partnerships and business models across OEMs, Tiers, private and public stakeholders to enable a complete ecosystem for scaling autonomous driving in Europe.
• Opportunities and constraints on data pooling diverse, high-quality, legally compliant, well-governed multimodal driving data to train a European AD foundation model.
• Large-scale cross-border testbeds empowering deployment at scale of autonomous driving in Europe.
Moderator: Murtuza Ali, Senior Analyst, Counterpoint Research
Dr. Ismail Dagli, Member of the Executive Board, AUMOVIO
Nina Roeck, VP Software Drive and Comfort, Ampere Cars
Duong Van, Nguyen - Global Deputy CEO, VinFast
Over the past decade, Lynk & Co has challenged conventional automotive thinking, from pioneering subscription models to building a growing retail presence across Europe.
In this session, David Green explores what it takes to build a relevant car brand in Europe today. Drawing on Lynk & Co’s journey across 25 markets and more than 140 retail locations, he will share insights on the shift toward focused portfolios, practical electrification, and technology designed around real consumer behaviour.
From long-range plug-in hybrids like the Lynk & Co 08 to fully electric expansion and connected in-car experiences, this keynote looks beyond product features to what they signal about the next phase of the European automotive market - where clarity, usability and real-life fit will define success.
David Green - Vice President Strategy, Products and Offers, Lynk&Co
• Connecting the dots between new in-car technologies and evolving revenue streams
• Identifying the opportunities new technologies and financing models unlock for OEMs and retailers
• Dissecting how OEMs need to balance profitability with compliance and consumer trust
• Looking ahead at the next areas of investment
Moderator: Berveleen Mashonga – Head of Global Strategy & Marketing, Allnex
Martin Kristensson, Head of Product Strategy, Volvo Cars
Dominique Massonie, Head of Software Internalisation, NIO
Guido Gehlen Director Connected Car Services & Charging, Hyundai Motor Europe
Paul Humphreys, Managing Director – Retail, Cox Automotive Europe
Sponsored by – Cox Automotive
Join this interactive poll-led panel and share your opinions we collectively discuss this polarising topic:
• Compare how Europe and China are approaching autonomous driving, software-defined vehicle architectures, and smart infrastructure
• Explore how differing regulations, data policies, and ecosystems are accelerating or constraining innovation on both sides
• Debate in real time who is ahead in autonomy, software, capital, and consumer adoption, and identity what strategies can be adopted from the “winner’s”
Moderator: Peter Richardson, VP Partner and Research Director, Counterpoint Research
• Turn circular economy into a powerful growth engine, not just a cost initiative
• De-risk supply chains and secure critical materials in volatile markets
• Drive mainstream adoption by making circularity viable at mass-market scale
• Convert regulatory pressure into competitive advantage, especially across batteries and materials
Guido Eickenroth Head of Group Sustainability Strategy & Decarbonization, Volkswagen Group
Alfredo Altavilla, Special Advisor for European Market, BYD
This interview will be moderated by a Reuters journalist under the Reuters Trust Principles
• Gain insight into building end-to-end cybersecurity programs that align to UNECE WP.29, ISO/SAE 21434, and GDPR.
• Use practical frameworks for consent, portability, and B2B vehicle data sharing to unlock aftermarket, insurance, fleet, and feature-as-a-service opportunities, while staying compliant with privacy and competition laws.
• Evaluate security architectures that hardwire protection into OTA, cloud, and edge environments, and apply risk-mitigation playbooks to prevent ransomware, IP theft, and data breaches to strengthen incident response.
Tania Khasal, Chief Governance Cyber Security Engineer, CARIAD
• Accelerate AI-Driven Innovation: Discover how to leverage continuous AI development rapidly deploy new, reliable autonomous functions for passengers.
• Unleash Data-Driven Performance: See how a secure, collaborative automotive ecosystem improves ADAS performance to create safer, more reliable driving experiences.
• Cultivate Public Confidence: Understand how safety-first AI and transparent data practices turn apprehension into acceptance, building deep trust for everyday users.
Yuhan Yao, Senior Vice President & Chief Technology Officer in ADAS Business Unit, Bosch
• Understanding new standard of competition in providing the best services.
• Learn from real cases studies about how to enhance UX through continuous, iterative improvements over the lifecycle of the vehicle avoid the same pitfalls.
• Explore how can personalised services continue to produce commercial value post sale?
Wolfgang Bremer - Design Executive at Fortune 500s and Global Startups
Stewart Callegari, Directors of Connected Services, Nissan Chair: Nazanine Moshiri Senior Advisor - Berghof Foundation
Jim Baumback, President of Ford Europe, Ford Motor Company
This interview will be moderated by a Reuters journalist under the Reuters Trust Principles
Xavier Martinet, CEO, Hyundai Motor Europe
This interview will be moderated by a Reuters journalist under the Reuters Trust Principles
Chinese OEMs are expanding their presence across Europe, and at pace. This keynote uses JATO's market and finance data to provide an objective assessment of performance, positioning and strategic direction.
The analysis covers market share evolution, product and pricing strategies as well as value positioning, alongside a review of routes to market using finance and affordability indicators. These findings are set against the broader backdrop of regulatory change, technology transition and shifting consumer expectations affecting all manufacturers operating in Europe.
An insightful, data led session, the keynote offers industry leaders a grounded view of how the competitive landscape is evolving and what that means for both established players and newer entrants.
Adam Embelton, Director - Senior Sales, JATO
Steffen Michulski – Senior Consultant, JATO
Q&A with Autobrains' Founder& CEO on how the industry can make autonomy commercially scalable - not only for robotaxis, but for the broader passenger car market.
The discussion will address one of the biggest financial barriers in autonomous driving: the cost and complexity of scaling advanced autonomy across vehicle platforms, markets, and use cases. It will explore how AI can reduce dependence on expensive sensor stacks, heavy compute, HD maps, and long deployment cycles - helping OEMs and mobility platforms move from high-cost autonomy programs to scalable commercial deployment.
Igal Raichelgauz, CEO, Autobrains
Moderator: Rachel More, Reuters Correspondent
Alfredo Altavilla, Special Advisor for European Market, BYD
This interview will be moderated by a Reuters journalist under the Reuters Trust Principles
• Gain insight into building end-to-end cybersecurity programs that align to UNECE WP.29, ISO/SAE 21434, and GDPR.
• Use practical frameworks for consent, portability, and B2B vehicle data sharing to unlock aftermarket, insurance, fleet, and feature-as-a-service opportunities, while staying compliant with privacy and competition laws.
• Evaluate security architectures that hardwire protection into OTA, cloud, and edge environments, and apply risk-mitigation playbooks to prevent ransomware, IP theft, and data breaches to strengthen incident response.
Tania Khasal, Chief Governance Cyber Security Engineer, CARIAD
• Stay globally competitive through software-defined vehicles and unlock new revenue and innovations.
• Discover how data analytics and AI can streamline OEM processes, boost quality, and accelerate development across the value chain.
• Identify the critical capabilities, organisational changes, and investments required to execute a winning, software-first strategy.
Marcus Welz, CEO, Hyundai Connected Mobility
Xuan-Zheng Goh, Director – Product Marketing and Communications, Smart Europe
Wasil Rezk, CCO , BeyondMath
Peter Matkin, Executive Director – Program Management, Vehicle concepts, Chery
Moderator: Nazanine Moshiri Senior Advisor - Berghof Foundation
Sponsored by - BeyondMath
• The importance of partnerships and business models across OEMs, Tiers, private and public stakeholders to enable a complete ecosystem for scaling autonomous driving in Europe.
• Opportunities and constraints on data pooling diverse, high-quality, legally compliant, well-governed multimodal driving data to train a European AD foundation model.
• Large-scale cross-border testbeds empowering deployment at scale of autonomous driving in Europe.
Moderator: Murtuza Ali, Senior Analyst, Counterpoint Research
Dr. Ismail Dagli, Member of the Executive Board, AUMOVIO
Nina Roeck, VP Software Drive and Comfort, Ampere Cars
Duong Van, Nguyen - Global Deputy CEO, VinFast
Join this interactive poll-led panel and share your opinions we collectively discuss this polarising topic:
• Compare how Europe and China are approaching autonomous driving, software-defined vehicle architectures, and smart infrastructure
• Explore how differing regulations, data policies, and ecosystems are accelerating or constraining innovation on both sides
• Debate in real time who is ahead in autonomy, software, capital, and consumer adoption, and identity what strategies can be adopted from the “winner’s”
Moderator: Peter Richardson, VP Partner and Research Director, Counterpoint Research
• Accelerate AI-Driven Innovation: Discover how to leverage continuous AI development rapidly deploy new, reliable autonomous functions for passengers.
• Unleash Data-Driven Performance: See how a secure, collaborative automotive ecosystem improves ADAS performance to create safer, more reliable driving experiences.
• Cultivate Public Confidence: Understand how safety-first AI and transparent data practices turn apprehension into acceptance, building deep trust for everyday users.
Yuhan Yao, Senior Vice President & Chief Technology Officer in ADAS Business Unit, Bosch
• Analyse digitising end-to-end process from: IoT sensors, MES, digital twins, and AI scheduling
• Explore how IoT-enabled visibility optimises business performance, improves planning accuracy, reduces downtime, and lowers total landed cost across supply chain + manufacturing
• Discuss governance and scalability for industrial IoT and how to prove ROI from pilots to network-wide deployment
Host: Dr Clare Mutzenich, Professor of Practice in Human–AI Interaction
Ilze Grase Kibilde, Director Business Development, Digitalisation and Compliance After Sales Business, AUDI AG
The automotive industry is at a turning point. The shift from hardware-defined vehicles to software-defined vehicles is unlocking entirely new opportunities for innovation and revenue creation.
Through in-car connectivity platforms, OEMs now have the opportunity to move beyond traditional business models monetizing digital services and creating continuous value through the connected vehicle experience.
But taking the strategic bet to invest in connectivity is not without challenges.
In this interactive workshop, we will focus on identifying and unpacking the key challenges that come with monetizing connectivity at scale. This is not a one-way session participants will play an active role by contributing their own experiences, perspectives, and insights.
Erik Fibert, Commercial Lead, Telenor IOT
Anis Babajic, Business Analyst, Telenor IOT
Linn Gustafsson, Legal Counsel, Telenor IOT
Vikram Datar, Automotive Sales Manager, Telenor IOT
Over the past decade, Lynk & Co has challenged conventional automotive thinking, from pioneering subscription models to building a growing retail presence across Europe.
In this session, David Green explores what it takes to build a relevant car brand in Europe today. Drawing on Lynk & Co’s journey across 25 markets and more than 140 retail locations, he will share insights on the shift toward focused portfolios, practical electrification, and technology designed around real consumer behaviour.
From long-range plug-in hybrids like the Lynk & Co 08 to fully electric expansion and connected in-car experiences, this keynote looks beyond product features to what they signal about the next phase of the European automotive market - where clarity, usability and real-life fit will define success.
David Green - Vice President Strategy, Products and Offers, Lynk&Co
• Connecting the dots between new in-car technologies and evolving revenue streams
• Identifying the opportunities new technologies and financing models unlock for OEMs and retailers
• Dissecting how OEMs need to balance profitability with compliance and consumer trust
• Looking ahead at the next areas of investment
Moderator: Berveleen Mashonga – Head of Global Strategy & Marketing, Allnex
Martin Kristensson, Head of Product Strategy, Volvo Cars
Dominique Massonie, Head of Software Internalisation, NIO
Guido Gehlen Director Connected Car Services & Charging, Hyundai Motor Europe
Paul Humphreys, Managing Director – Retail, Cox Automotive Europe
Sponsored by – Cox Automotive
• Turn circular economy into a powerful growth engine, not just a cost initiative
• De-risk supply chains and secure critical materials in volatile markets
• Drive mainstream adoption by making circularity viable at mass-market scale
• Convert regulatory pressure into competitive advantage, especially across batteries and materials
Guido Eickenroth Head of Group Sustainability Strategy & Decarbonization, Volkswagen Group
• Extend the customer relationship and monetize vehicle lifecycle value through AI-enabled OTA updates, subscription services, and data-driven offerings that generate recurring income
• Strengthen global scalability by deploying unified software architectures that adapt to regional compliance requirements without fragmenting your technology stack
• Accelerate time-to-market for new features and services by leveraging AI-driven development frameworks that respond to evolving customer demands
Moderator: Paul Bennett, Managing Partner, Maddox Square
Frédéric Vincent, Chief Information Officer, Renault
Yuri Rodrigues, SVP Head of Quality, Stellantis
Mirjam Abel, SVP Digital Experience/Business, AUDI AG
- Understand why most automotive AI pilots fail to scale – and learn how leading OEMs are overcoming legacy debt, siloed data, and operating model barriers to move from experimentation to enterprise-wide deployment.
- Benchmark your organisation’s AI readiness through a live maturity assessment covering data, platforms, and operating models, with practical insights grounded in real automotive transformation programmes.
- Explore proven approaches to scaling Agentic AI in production, including real-world OEM deployments that delivered measurable operational impact.
Sponsored By - Publicis Sapient
Diver deeper into the most pressing automotive issues and take part in the interactive workshops. Designed to encourage practical learning, fresh thinking, and open discussion. These focused sessions gives attendees the opportunity to dive deeper into key industry topics, share experiences, and explore real-world solutions alongside peers and experts. With a collaborative format and hands-on approach.
Nilesh Vyas, Founder & CEO, Ascentt
Sponsored by - Ascentt
• Understanding new standard of competition in providing the best services.
• Learn from real cases studies about how to enhance UX through continuous, iterative improvements over the lifecycle of the vehicle avoid the same pitfalls.
• Explore how can personalised services continue to produce commercial value post sale?
Wolfgang Bremer - Design Executive at Fortune 500s and Global Startups
Stewart Callegari, Directors of Connected Services, Nissan Chair: Nazanine Moshiri Senior Advisor - Berghof Foundation
