Join us on 2 June at 3:00 PM BST for a Reuters Connect webinar exploring how archive, live action and innovation are shaping the future of sports storytelling.
Drawing on decades of Reuters World Cup coverage, from historic film and photography to today’s real‑time global reporting, this session looks at how archive has evolved from a static resource into an active storytelling asset for modern production teams.
Through real examples and editorial insight, the webinar will show how today’s breaking sports news becomes tomorrow’s archive, how Reuters is digitising and unlocking World Cup history, and how archive content can be integrated into fast‑moving production workflows for major sporting events.
The session will conclude with a live Q&A from the Reuters studio, giving attendees the opportunity to ask questions and discuss real‑world production challenges.
• How Reuters combines live sports coverage and archive to support modern storytelling
• How decades of World Cup footage and imagery are being digitised and brought into today’s production workflows
• Real examples of how archive content is used by production teams and media partners
• How archive continues to scale in value as teams plan for future tournaments and global sporting events
