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Reconnecting CX with Business Impact

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Reuters Events
Reconnecting CX with Business Impact
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Speaker Highlights

Tara Brady

SVP, Chief Experience Officer

Provident Bank 

Wayne Simmons

Global Customer Excellence Lead

Pfizer

Sean O'Neal 

VP, Retail Operations

The UPS Store

Moderator: Justin Robbins 

Founder & Principal Analyst

Metric Sherpa

How to Prove Value, Harness AI, and Deepen Customer Alignment in a Shifting Economy.

In today’s fast-moving economic landscape, customer experience leaders are under pressure to do more than deliver great service—they must prove its business value. 


As AI reshapes customer expectations and economic headwinds demand sharper focus, aligning CX with core business drivers has never been more critical.


In this session, top CX strategists will explore how to translate experience into measurable impact, reconnect with high-value customer segments, and use AI to drive smarter, more personalized engagement.


Key takeaways include:


  • Prove the business case for CX: Learn how to clearly link CX initiatives to tangible outcomes like revenue growth, retention, and operational efficiency—securing long-term stakeholder support.
  • Use AI to refine customer understanding: Discover how AI-powered insights can enhance journey mapping and persona development, helping you reconnect with your most valuable customers.
  • Align CX with growth strategy: Build a framework that integrates CX directly into your organization’s strategic priorities, ensuring every experience contributes to business success.


You’ll leave with a practical roadmap to elevate CX from a support function to a strategic growth engine—built for resilience, relevance, and results

 



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