A big thank you to everyone who joined us for the live webinar.

The session brought together global pharma marketing leaders — Saket Malhotra (BioMarin Pharmaceutical), Sander Ruitenberg (CSL), and Ayesha Aziz-Akosa (Astellas Pharma) — to explore what it really takes to protect marketing's value in an era of AI and omnichannel complexity.

The discussion moved beyond theory to examine the lived realities of transformation: what genuine change looks like inside pharma organisations, how strategy survives the journey from global to local, and what it means to lead a marketing function when thinking itself is under threat.

The conversation covered:

• Defining what real transformation looks like — and how to know when it's delivering genuine value, not just activity
• Keeping strategy simple and intact as it travels across functions, markets, and channels — including how AI is already interpreting the content we put into the world
• Protecting the marketer's freedom to think in an AI-first environment where speed is rewarded and output is visible — and what we owe the next generation of marketers who have never worked without these tools

The live webinar may be over, but the conversation is only just beginning.

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