Rapid healthcare reforms are finally paving the way for affordable access to medicines, but your commercial model is now outdated. The future of life-saving treatments reaching patients is under threat.

The race is on to adapt. How quickly you can create and scale patient value to competing stakeholders will determine whether future scientific innovation will succeed. Those afraid to accelerate will be left behind.

We must empower HCPs with crucial insights, adapt to evolving payer needs, scale with digital & tech and co-create with patients. Only then will we achieve exceptional outcomes and prove to be a trusted ally.

Reuters Events: Pharma USA 2024 is where pioneers from Commercial, Marketing, Medical Affairs, RWE, Market Access, Patient Engagement, and key stakeholders, will come together to deliver value to overcome the challenges that threaten the future viability of innovation.

Join over 1,200 of North America’s pharma pioneers, leading solutions providers, and patient advocates to sharpen short-term strategy and unite for a long-term future to exceed all stakeholder desires and cement pharma’s role as an integral pillar of the healthcare system.

Pharma has reached a crossroads, where the promise of science and innovation has met the reality of access issues, inefficiencies and shifting customer expectations. 

So where do you go from here? Keep going down a path that’s clearly not working, or take a risk and innovate for the future? 

You need to commit to a purpose-led, tech-enabled and data-driven future. It’s time to turn promise into practice. Now is the opportunity to break the cycle of risk aversion and siloed thinking to deliver more value, more efficiently, to more stakeholders. 

For 23 years, Reuters Pharma in Barcelona has been the industry's collaborative home. Our  agenda has been designed from the ground up alongside your colleagues, competitors and industry experts to give you practical action, with a reimagined mix of fresh perspectives, interactive sessions, and real-world strategies.   

Join 1000+ like-minded leaders and trusted partners to map the course of your next 12 months. We’re championing change, are you? 

To avoid top-level discussion and ensure you have valuable, impactful learnings to take back to your team, every Reuters Events: Pharma speaker has committed to the following:

Pharma Barcelona brings you a completely de-siloed agenda. When we divide off into different streams for our in-depth learnings, we won't be retreating back into siloed conversations, but rallying around our core missions. Each module contains case studies that promise tangible learnings - from job titles you might be familiar with, and others you may not.

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Testimonials from our customers (3-wide design choice)

Help stay prepared with the following resources, downloads, and links.

Based on your feedback, we’ve redesigned this year’s event to provide you even more valuable, actionable insights to take back to your team and opportunities to build new connections with industry peers, making this meeting truly unmissable for anyone wanting to take their career to the next level

The pharma of old worked in great silos, constrained by its ability or willingness to communicate with each other. But, as strategies and models matured, so has the capability to have rounded, integrated, and essential conversations with others.

Pharma Barcelona is proud to continue driving this critical change forward. Join peers from commercial, marketing, medical affairs, patient engagement, market access, RWE, digital health, IT and more, as we create conversations to deliver unprecedented value for all healthcare stakeholders.

Help stay prepared with the following resources, downloads, and links.

Our best in-class conferences bring together an audience of senior decision makers, thought-leaders and industry influencers.

We work with you to match your development objectives to activations before, during and after our event. We become a campaign partner and ensure your involvement lasts more than 48 hours.

Demonstrate your thought leadership, build brand awareness or make connections to generate leads.

With 1000+ senior executives from top 50 pharma attending, this is your opportunity to form meaningful face-to-face connections and meet your KPIs.

Visit the sponsorship page and start the conversation with us now.

Want sponsorship inspiration?

Visit the sponsorship page to see options, who you will meet at the event and read customer testimonials we partner with each year.

We partner with the largest and most influential pharma and healthcare publications, so that the industry-critical discussions are heard by far more than just those attending in-person