What the session covers:
Local news leaders are under pressure to do more with less. As teams stretch to meet growing digital demands, the challenge is producing content that consistently performs across formats, platforms, and audiences.
This webinar will explore how Reuters and USA TODAY Network approach that challenge every day. Through real-world examples, we’ll explore the reporting, formats, and storytelling approaches that drive engagement and build trust, offering insights publishers can apply in their own newsrooms.
Why you should watch:
- Discover the story formats and topics proven to grow audience engagement and retention
- Learn how leading publishers adapt coverage for digital platforms and new reader habits
- See how verification, visuals, and data-driven storytelling build trust at scale
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