Strategic Marketing 2026 is where marketing leadership meets action, uniting 250+ senior decision-makers from the world's most influential brands for a day of high-impact learning, benchmarking, and networking. Here, marketing leaders come together to tackle shared challenges, exchange proven strategies, and shape the future of growth.
The Strategic Marketing VIP Guest List brings together the most influential CMOs and senior marketing executives from the world's leading brands. Curated to foster meaningful peer-to-peer connections and candid discussion, this exclusive community convenes the leaders redefining the future of marketing.
Leave with insights you can put into practice immediately. Build a strategy that proves marketing's impact, secures investment, and drives measurable business growth. Learn how leading brands are moving beyond AI pilots, accelerating insight to activation, and creating lasting customer relationships in an era increasingly shaped by intelligent discovery.
This is where the industry's most influential marketing leaders gather to benchmark against their peers, uncover actionable ideas, and gain the confidence to lead through change. If you're serious about elevating marketing's role in driving business performance and shaping growth, this is the room to be in.
In exchange for this pass, you will commit to:
Up to 2 meetings with relevant partners (meetings will be organized by Reuters Events and aligned to your interests/business need) .
Brands must do more than capture attention. They must continuously attract new audiences, stay present in the moments that matter, and deepen relationships with their most loyal customers, all while adapting to a discovery journey increasingly shaped by AI. Success depends on building brands that are not only found, but chosen, trusted and revisited.
AI has moved from novelty to necessity but impact remains uneven. Examine where AI is genuinely adding value today, where it creates new risk, and how organisations are embedding it responsibly into workflows. Candid discussions on governance, change management, human oversight, and the trade-offs behind real AI decisions.
As pressure mounts to move faster, marketers must balance speed with accuracy, compliance and brand trust. How teams are re-engineering insight pipelines combining traditional research, AI-driven intelligence and real-time data to accelerate activation without sacrificing quality, governance or credibility.
Marketing departments are being reshaped by technology, resource constraints and changing expectations from the C-suite. Leaders are redefining roles, future-proofing skills, driving adoption of new ways of working, and leading teams through continuous change while keeping talent motivated and marketing’s value visible across the business.
In a carefully curated setting, you'll connect with senior peers and industry leaders who understand exactly where you're coming from. Every networking experience is designed to spark the kind of relationships that outlast the event.
• Women Women in Marketing Breakfast: Real conversations, lasting connections, and fresh perspectives – this breakfast meet-up is where shared ambition turns into meaningful action. Open to all attendees ready to be part of the change.
• Day 1 Networking Drinks: Take your conversations beyond the conference hall with our day 1 networking party. The perfect backdrop to unwind, connect, and turn the day's conversations into lasting relationships.
In small, curated groups, you'll go beyond surface-level discussion to tackle the challenges that matter most to you –guided by peers who've been in your seat and shaped by the collective intelligence in the room.
• Group problem solving roundtables: Tackle your toughest challenges head-on in small, candid roundtable discussions designed to spark real solutions and genuine connections. Choose the topic that matters most to you and leave with fresh perspectives, actionable ideas, and a network of peers who get it.
• 121 Meeting Service: We eliminate the guesswork. Our 121-meeting service matches you with the peers and partners most relevant to you. Spend your time in meaningful conversations; Don't leave networking to chance.
With complete access to the main stage, curated networking and interactive learning experiences, you'll leave with more than notes — you'll leave with the relationships and perspective that only come from being fully in it.
•AI Event Companion: Never miss a moment - Get an AI-powered summary of every session, to stay informed of all the key insights, ideas and takeaways - no matter which room you're in.
• Barista Coffee: Designed for connection. A premium environment to pause, reflect, and recalibrate before your next strategic engagement. Great coffee, better company.
Each place at the event has been carefully allocated and paid for by Reuters Events. As such, you will be charged a cancellation fee of €399 if you or your company cancels your attendance less than 14 days before the event without sending a replacement. We will send you reminders ahead of this cancellation period as well as exciting event information and highlights, so you won't want to miss it.
All applications are carefully reviewed by Reuters Events. Priority is given to senior technology and data leaders (Director and above) from large enterprises. Please note that submitting an application does not guarantee a place.
As part of accepting this invitation, there may be up to two short, relevant meetings with our event partners included in your schedule, though this isn’t guaranteed and will only be arranged if it aligns with your interests.
*Please note, the Reuters Events team will review you meet this criteria and reserve the right to decline applications
