An agenda built through deep collaboration with our community to ensure every session delivers substance over soundbites. You’ll hear from true subject matter leaders via candid case studies, collaborative roundtables, and varied panel discussions —providing clarity on what’s driving success across the marketing landscape.
Join this energizing breakfast session featuring short talks and breakout discussions led by trailblazing women in marketing. Speakers will share their unique perspectives on career growth, leadership, navigating industry challenges, and driving innovation. From personal journeys to practical insights, this session offers a vibrant mix of experiences designed to inspire and empower marketers at every stage of their career. Let's spark a conversation that celebrates creativity, resilience, and the power of female voices in shaping the future of marketing.
• Accelerate audience growth by replacing paid interruption with earned engagement through creator partnerships and owned digital ecosystems.
• Drive stronger campaign performance by unifying creative instinct and data intelligence into a single decision-making framework that informs every investment.
• Embed responsible AI across the marketing function to personalize at scale without compromising brand trust or consumer confidence.
Jane Wakely, EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods, PepsiCo
• Drive sustainable brand growth by anchoring every campaign decision in long-term brand equity rather than short-term conversion metrics
• Close the measurement gap by building frameworks that track brand health and emotional loyalty alongside traditional campaign performance
• Forge authentic Gen Z connection by designing singular, unrepeatable experiences that generate cultural resonance through craft and considered restraint
Jennifer Brain-Mennes, VP, Global Head of Digital Marketing & Strategy, Mondelēz International
Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care, Unilever
Renée Horne, Chief Marketing & Experience Officer, Chase Auto, JPMorgan Chase & Co
• Build a defensible prioritisation framework that separates what stops, what is protected, and what gets rebuilt before the next budget review forces the decision for youÂ
• Deliver sustained performance by reallocating spend across channels without destabilising brand equity or pipeline momentumÂ
• Strengthen leadership credibility by converting lessons from cuts that backfired into a repeatable, board-ready investment protection playbookÂ
Louisa Wee, Chief Marketing Officer, Strava
• Accelerate time-to-decision by redesigning the insight pipeline to deliver confident, actionable outputs without defaulting to the longest possible research cycle
• Build a blended intelligence model that combines traditional research with AI-driven and real-time inputs, so your team acts on current signal, not last quarter's data
• Eliminate the internal friction between insight, marketing, and compliance that slows decisions down and erodes the commercial value of research before it ever reaches the brief
Ken Muench, Chief Marketing Officer, Yum! Brands
Lisa Vortsman, Chief Marketing and Innovation Officer, The Magnum Ice Cream Company
Khalid El Khatib, Chief Marketing Officer and Chief Audience Officer, Consumer Reports
Manny Cabral, SVP, Marketing Analytics, First Horizon Bank
• Gain insider perspectives on how leading brands use intelligence today and how they are beginning to harness AI to shape their future.
• Imagine the possibilities of AI enhancing intelligence workflows to deliver faster responses, sharper precision, and greater impact.
• Reflect on where your team and brand are on the AI journey, and identify the key barriers and enablers to progress.
• Drive sustainable revenue growth by moving beyond transactional campaign metrics and anchoring your entire marketing operation to a customer lifetime value framework that deepens commitment at every stage of the relationship
• Elevate personalisation performance by combining first-party behavioural data and ML-driven segmentation to deliver communications that feel made for one person not distributed to millions
• Embed responsible AI across the retention function to accelerate output and free your team to focus on the human creativity and brand voice that no algorithm can replicate
Simona Shakin, VP, Product & Retention Marketing, Etsy
- Transform constrained teams into high-output units by redesigning accountability structures around impact, not headcount or historic role design
- Optimise your tech stack by separating the tools that genuinely free capacity from those that add invisible friction and slow execution down
- Build a resilient team culture that sustains marketing performance through consolidation without depleting the talent that drives it
Sherina Smith, Chief Marketing Officer, American Family Insurance
Shelley Diamond, Chief Marketing Officer, UNICEF USA
Pam Piligian, Chief Marketing Officer, SVP, Navy Federal Credit Union
• The Shift to AI-Powered Discovery – How large language models are changing the way brands are surfaced, moving beyond traditional SEO.
• Actionable Marketing Strategies – Practical steps marketers can take to increase visibility in AI-driven search results.
• Lessons from Real-World Case Studies – Examples of brands using Scrunch to drive traffic, growth, and measurable results.
Chris Andrew, CEO and Co-founder, Scrunch
• Transform customer data into compelling narratives that engage audiences emotionally while delivering quantifiable business results
• Strategically select and implement marketing initiatives based on thorough analysis of brand performance metrics and target demographic profiles
• Develop a comprehensive, future-oriented marketing framework that anticipates evolving consumer preferences, market dynamics, and industry trendsÂ
