Strategic Marketing West 2024
24 
February
, 
2023

1200+

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"Reuters Events Pharma 2021 is where we redefine what the pharma industry can do."

— Ester Banque, Senior Vice President

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The plenary, panel, and forum will all be joined from your main Virtual Event Page personalized link.

"Reuters Events Pharma 2021 is where we redefine what the pharma industry can do."

— Ester Banque, Senior Vice President

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“Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

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Cleveland Clinic
Cleveland Clinic
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Strategic Marketing West 2024
June 2023

Your Roadmap to Capitalize on AI Disruption

Set Benchmarks, Inspire Change, and Tackle the Energy Transition

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50+

Speakers

20+

Sessions

70%+

End User Dominated

Event Overview

Register now using the code ‘FINAL350’  to save $350 across all pass types

Uniting the World's Most Influential Marketing Leaders

Staying ahead requires embracing innovation to either lead disruption or risk being overtaken by it. Today, AI's groundbreaking potential is reshaping the very fabric of brand-customer interactions.

 

Now is your chance to deliver on the promise of personalization and engage with your customers on a deeper level. Your roadmap to capitalize on AI disruption: personalize customer interactions, scale content creation, and automate workflows for revenue generation.

 

Uniting the most senior leaders in marketing, Reuters Events: Strategic Marketing West 2024 is your opportunity to benchmark against today’s most recognizable brands. Engage in meaningful conversations, learn directly from, and collaborate with those steering marketing innovation.

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Use this space to expand on your CRUX in more detail.

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Explain the key challenge that your event's going to solve - what keeps your key customers awake at night?

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Remember to explain why this is IMPORTANT? Why this is URGENT?

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"I had meaningful conversations and made promising connections in a way that I had not at other conferences.”

- Dr. Anastasia Kārkliņa Gabriel, Global Insights Sr. Lead, Reddit

Take Action with the World’s Most Influential Marketing Leaders


World-Class Speakers:

Find out who's speaking at the event

Cheryl Gresham

Verizon

Chief Marketing Officer, Verizon Value

Cynthia Chu

Audible

Chief Financial and Growth Officer

Rachel Delphin

Twitch

Chief Marketing Officer

Evan Jones

Fender Musical Instruments Corp. 

Chief Marketing Officer

Maggie Schmerin

United Airlines

Chief Advertising Officer

Anna Banks

Sephora

SVP, Personalization & Performance Marketing

Kristin Patrick

Claire's

EVP, CMO, Head of E-Commerce

Rick Loughery

GoPro

 VP, Marketing & Communications

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Latest Updates…

New marketing leaders who have just confirmed their attendance:

Lisa Franklin

VP of Marketing

GSK

Sawyer Thomas 

EVP Brainstorm Cell Therapeutics

Chemours

Timothee Jones

Global Head of Events

Shell

Panelists 

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Just Confirmed 

See who’s RSVPd for Pharma USA this week!

Lisa Franklin

VP of Marketing

GSK

Sawyer Thomas 

EVP Brainstorm Cell Therapeutics

Chemours

Timothee Jones

Global Head of Events

Shell

Panelists 

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Gold Sponsor

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Join North America’s leading event here
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Where the Marketing Industry Comes Together to Enact Change

Developed through months of research, Strategic Marketing brings you an agenda written by marketing leaders for marketing leaders.

Elevate Consumer Connections through Data-driven Creativity

10:15AM – 11:00AM (CET) · TUESDAY, 12TH OCTOBER

Panel

Overcome digital crowding by producing high-quality, valuable experiences for your consumer. Modernize your Martech stack to drive connected experiences and extract meaningful customer insights. Balance the art and science of strategic marketing by synchronizing left and right-brain thinking.

• Nathalie Moll, Director General at EFPIA

CULTIVATE CULTURE: BOOST YOUR BRAND’S CONTENT EXPERIENCEs

10:15AM – 11:00AM (CET) · TUESDAY, 12TH OCTOBER

Panel

Deliver exceptional content experiences that define how you show up as a brand. Leverage streaming, gaming, influencers, and social commerce to harness cultural moments. Build loyalty among your creative community by partnering with advocates of your brand.

• Nathalie Moll, Director General at EFPIA

Unlock Insight: Empower Personalization through Data Science

10:15AM – 11:00AM (CET) · TUESDAY, 12TH OCTOBER

Panel

Enhance data quality by prioritizing first-party, consumer-generated data. Combine predictive modeling with a comprehensive data strategy to forecast customer behavior. Leverage machine-learning with natural language processing to deliver the most relevant, personalized experiences to your customers.

• Nathalie Moll, Director General at EFPIA

FUEL MARKETING GROWTH: DRIVE RESULTS WITH CUSTOMER-CENTRIC STRATEGIES

10:15AM – 11:00AM (CET) · TUESDAY, 12TH OCTOBER

Panel

Assemble a diverse and skilled team capable of responding to market changes. Position marketing as a growth generator of the business to secure buy-in and budget approval from leadership. Support a cross-functional framework to communicate customer insights across marketing, sales, product, and CX.

• Nathalie Moll, Director General at EFPIA

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Bringing Together Marketing Leaders from the World’s Most Recognizable Brands

Representatives include:

C-suite, SVP/VP, Director, and Manager-level leaders across:

 

• Marketing

• Brand

• Content

• Creative

• Growth

• Strategy

• Media

• Loyalty

• Innovation

• Data analytics

• AI and automation

• Consumer insights

• Digital transformation

• Marketing operations

• Marketing and communications

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Gain Insights From An Exceptional, Cross-Industry Community

Across industry lines, Strategic Marketing assembles a diverse range of senior leaders at the world’s biggest brands with one shared goal: to create a marketing function that revolutionizes customer engagement.

CPG

Insurance

E-Commerce

Healthcare

Retail

Technology & Digital

Telecommunications

Banking & Finance

Travel & Hospitality

Energy & Utilities

Pharmaceuticals

Automotive


Join 300+ CS & CX Leaders from the World’s Biggest Brands

Representatives include:

 

Chief Customer Officer

EVP, Global Customer Care
SVP, Customer Care
VP, Customer Support
VP, Customer Experience
VP, Customer Service
VP, Social Customer Care
VP, Technical Support
Head of Social Customer Care
Head of Customer Experience
Head of Client Services


 Director, New Digital Channels

Director, Customer Obsession

Director, Services Program
Director, Customer Care
Director, Customer Experience & Compliance
Director, Global Services Deliver
Director, Sales Center
Snr Manager, Workforce Optimization
Manager, Social Media Care
Manager, Client Success

And many, many more...

Collaborate, Network & Learn with Global CMOs and Innovators

Help stay prepared with the following resources, downloads, and links.

Cross-Industry Collaboration

Cross-pollinate your business with innovative ideas – escape your industry echo-chamber and learn from a diverse range of influential brands. Attend sessions, network cross-functionally, and bring new inspiration back to the team.

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Peer-to-Peer Networking

Don’t get lost in a sea of faces and name tags. Join a concentrated audience of peers and engage in meaningful face-to-face networking. Experience both ‘chance encounters’ and planned meetings with other leading executives from industry-shaping organizations.

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Interactive Workshops & Roundtables

Shape the conversation during a host of interactive roundtable discussions and collaborative workshops designed to engage, inspire and connect. Deep dive into timely marketing topics, share your own experiences, and learn from the successes and challenges of your peers.

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Research-Driven Content

Developed through months of research, our agenda strikes at the challenges that are top of your organization’s priority list. Every session has been shaped to be directly relevant, deeply informative, and immediately actionable within your team.

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Top Industry Insights

With an agenda packed with 30+ real-life case studies, you’ll have access to leading industry experts at the world’s biggest brands. Deep dive into business-critical topics, learn from top strategies, and benchmark against those steering marketing innovation.

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Connect With New Partners

Engage with a curated selection of vendors in our Exhibition Hall, hand-picked to provide you with the most impactful solutions, key use cases and invaluable thought-leadership.

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Don’t just take our word for it

Testimonials from our customers (3-wide design choice)

“Pharma can become a solution for sustainable healthcare, and Reuters Events Pharma is where our leaders combine with healthcare innovators to move us forward”

— David Loew, CEO, Ipsen

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned. Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name


Don’t just take our word for it

Testimonials from our customers (1-wide design choice)

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned. Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

What people are saying about Reuters Events: Strategic Marketing


“Pharma can become a solution for sustainable healthcare, and Reuters Events Pharma is where our leaders combine with healthcare innovators to move us forward”

— David Loew, CEO, Ipsen

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned. Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

“Pharma can become a solution for sustainable healthcare, and Reuters Events Pharma is where our leaders combine with healthcare innovators to move us forward”

— David Loew, CEO, Ipsen

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

“Patient-first. Collaborative. Data and insights driven. Digitally underpinned. Patient-first. Collaborative. Data and insights driven. Digitally underpinned.”

— Name, Title, Company Name

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Help stay prepared with the following resources, downloads, and links.

“

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Participating at Reuters Strategic Marketing isn't just about keeping pace; it's about setting the pace. It's where leaders come together to share transformative insights and cross-pollinate ideas on how to stay ahead in the ever-evolving marketing landscape.

– Francisco Bram, VP, Marketing & Customer Insights, Albertsons Companies

Don’t just take our word for it

Testimonials from our customers (3-wide design choice)

“What a boost to be surrounded by like-minded professionals, learning from innovative, top-of-their-field presenters about cutting edge trends and deep diving hot topics. There is a lot packed into two days!”

— VP, Production and Marketing, DawnSignPress

“Strategic Marketing was my first Reuters event and did not disappoint. The venue, agenda and networking opportunities were all as advertised. The range of content and style of session was diverse, which ensures that engagement and retention remain high.”

— Marketing Manager, Travelodge Canada

“This was a great opportunity to have marketing leaders across various industries in one place discussing challenges and opportunities for moving brands forward.”

— Brand Strategy Manager, NXG

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Help stay prepared with the following resources, downloads, and links.

Here to help

Nico Williams

Project Director

+44 (0) 207 513 4156

Click to Email
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Jasmine Kees

Sector Head

+44 (0) 207 536 7252

Click to Email
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Gbemisola Anifowose-Eso

Commercial Director

+44 (0) 207 513 4223

Click to Email
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Albana Istrefi


Commercial Director

+44 20 7513 4985

Click to Email
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2024 Sponsors

We partner with the largest and most influential hydrogen publications, so that the industry-critical discussions are heard by far more than just those attending in-person.

Platinum

Gold

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SILVER SPONSORS

exhibitors 

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Collaborate, Learn & Network at #SM24

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Contact Us

5 Canada Square, Canary Wharf, London, E14 5AQ
United Kingdom

+44(0) 207 375 7500

+44 (0) 207 375 7576

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