Strategic Marketing West 2024
24 
February
, 
2023

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Strategic Marketing West 2024
May 
8
–
9
, 
2024

Our 2024 Partners


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Event Overview

New Year Sale! Register by Friday 1/19 with the code NEWYEAR150 for $150 off your conference pass.

Our Sponsors

Platinum sponsors

HCL Unica


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Emerald sponsor

KPMG

KPMG Customer Advisory helps some of the world’s leading marketing, sales, and service professionals make the right investments that deliver meaningful, sustained growth. Combining business experience with functional acumen, we provide you with deep economic analysis, robust customer insights and market intelligence, and strategic business direction to help you generate ROI from your investments in customer-centricity. Together, we’ll turn opportunities into tangible, transformative results.

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GOLD Sponsors

Canto

Canto is a leader in digital asset management (DAM) software, with customers that include many of today’s top brands. This simple yet intuitive solution gives organizations a visual way to centralize, organize, and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto’s DAM solution has wide applicability to a variety of industry verticals, including retail, manufacturing, education, transportation, hospitality, nonprofit, healthcare, food and beverage, technology and more. Canto’s corporate headquarters is in Atlanta, with offices in Berlin and Frankfurt, Germany.

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Ceros

Ceros Suite is a dynamic ensemble of AI-powered content creation tools, designed to boost every team's efficiency and creativity. Regardless of design experience, our suite provides seamless access to brainstorm, evaluate, create, and publish top-tier, interactive digital content. From Studio to Editor, MarkUp, and Gemma, we've got every step of your creative journey covered. The Ceros Suite is about more than just filling a blank page - it's about unleashing creativity, pushing boundaries, and redefining what's possible with AI at your fingertips.

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silver Sponsors

PlayPlay

PlayPlay is an online video creation platform trusted by over 3,000 global enterprises. With PlayPlay, every marketing and communication professional can turn any message into a memorable video.

 

• Create, edit & share videos that WOW in minutes, with AI-powered features: AI Video Assistant, automatic subtitles, translation, voice generator and more.
• Integration of your brand assets in one platform for peace of mind and unique on-brand video creation.
• Seamless collaboration from media collection, to feedback consolidation, team roles & permissions.
• Webinars, personalized workshops, and instant support: a team of video experts are alongside you every step of the way to help you create stunning video content

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Data Axle

Data Axle, formerly known as Infogroup, is a leading provider of data and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. The company's solutions enable clients to acquire and retain customers and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Data Axle's cloud-based platform delivers data and data updates in real time via APIs, CRM integrations, SaaS, and managed services. Data Axle has 50+ years of experience helping organizations exceed their goals.

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WongDoody

WongDoody is an award-winning creative & digital innovation agency founded in 1993 by Tracy Wong and Pat Doody. Today, it creates radically relevant human experiences through advertising, branding, experience design and emergent technology from 20 studios and 2000+ employees around the globe.

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Sesimi

In the dynamic world of brand management, Sesimi stands out as an essential platform for brands aiming to streamline their marketing efforts. This innovative solution enables brands to independently create, edit, and distribute on-brand content across various media channels, bypassing the need for traditional ad agencies. This approach not only accelerates the content production process but also offers significant cost savings, making it a highly attractive option for brands looking to optimise their marketing strategies.


Sesimi offers a comprehensive suite that includes Brand Compliance, Digital Asset Management (DAM), and Creative Automation. These tools work together to ensure brand consistency, manage digital assets efficiently, and automate content creation. This ecosystem simplifies collaboration between brands and retailers, ensuring that marketing efforts are both efficient and compliant. Adopted by some of the world's leading brands, Sesimi's impact is evident. Its platform is designed to meet the needs of brands at any scale, offering a solution that enhances content production efficiency while maintaining brand integrity. In an era where digital presence is crucial, Sesimi provides the tools necessary for brands to achieve a competitive edge and drive marketing success.

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exhibitors

ABID

ABID, the AICP Bid Management Platform, is the smarter procurement platform for advertisers, agencies and media producers.

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Precisely

Precisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes.

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Silver Sponsors

Uptempo

Uptempo's end-to-end marketing operations suite helps marketers plan better, spend smarter, and execute with confidence.

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SILVER SPONSORS

Integral Ad Science

IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight.

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NOBL

NOBL serves ambitious, value-driven leaders who demand a new approach to business transformation: one focused on immediate action, measurable outcomes, and internal capability building. We’ve reshaped world-famous organizations, overcoming change resistance to create cultures of intelligent risk-taking, accountability, and ongoing responsiveness to change.

 

NOBL was founded in 2014 by two professionals frustrated by what passed for organizational change. Many partners promised results, but few delivered—and when they did, it was largely in the form of a PowerPoint. Determined to prove that organizations can transform, NOBL worked with leaders at some of the world’s most complex organizations to develop Change Making: a process for making behavior change at scale.

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Uptempo

Uptempo's end-to-end marketing operations suite helps marketers plan better, spend smarter, and execute with confidence.

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Census

Census is the leading reverse ETL tool delivering operational analytics to hundreds of the world's most data-driven companies. A single, trusted place to sync data from your warehouse to the business apps you love. Operationalizing your data starts with a sync. Let us help you get started.

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Attest

Attest is the consumer research platform that puts trustworthy insights in more people's hands. By combining the best bits of research technology and human expertise, we make it simple and fast for anyone to uncover opportunity with consumer data. Brands like Unilever, Santander, Walgreens/Boots, Klarna, Fever Tree, Trustpilot, JCDecaux rely on us to cut through the noise and deliver facts.

On our self-serve platform, you can survey 125 million consumers in 58 countries in minutes; they answer your burning questions in 48 hours on average. So you can back every decision, from big picture to every day, with real-world evidence. Because when you know how your target consumers are changing, acting, feeling and buying, you always know your next move is the right one.

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Big Chalk

At Big Chalk, we're all about delivering value from big data to meet the unique needs of brands. Our analytics, insights, and technology provide CMOs, Brand Management, and Sales Leadership with the tools and expertise to assess and refine business and market challenges in real-time.

 

Whether you need basic insights consulting, or require more specialized expertise, we're here to help. Our engagement is driven by collaboration, conversation, and review, and we're always focused on tangible results that drive your business forward. So if you're looking to stay ahead of the curve in the world of consumer marketing, turn to Big Chalk for the tools, expertise, and innovation you need to succeed.

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Obsess

Obsess is the leading experiential e-commerce platform that enables retailers to create immersive, branded, discovery-driven 3D virtual stores on their websites. The mission of the company is to create the next-generation online shopping interface that transforms the thumbnail grid into a visual, interactive, social and highly engaging experience. Obsess has created virtual stores for the world's top retailers—including Ralph Lauren, Coach, Charlotte Tilbury, Maybelline, Crocs, Mattel and more.

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Curastory

Curastory is a video enablement tool allowing creators to edit, monetize, distribute, and track their videos across social media. For monetization, we are the first programmatic media buying solution for influencer content.

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ZS

ZS is a management consulting and technology firm that works side by side with companies from health care and pharmaceuticals to travel and hospitality, retail, consumer goods, and more to help develop and deliver products that drive customer value and company results.

 

We leverage our deep industry expertise, leading-edge analytics, technology and strategy to create solutions that work in the real world. With more than 37 years of experience and 12,000-plus ZSers in 35 offices worldwide, we’re passionately committed to helping companies and their customers thrive.

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BrandGuard AI

BrandGuard is the world’s #1 AI-powered brand governance platform. We teach machines to understand brands better than anyone else in the world. With a skilled team, advanced tech, and strong ties to top brands, our leading platform accelerates approvals, monitors AI-generated brand assets, and ensures consistency at every customer touchpoint.

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CoreMedia

CoreMedia is a global leader in Content Management Systems (CMS), Digital Experience Platform (DXP) and Lead Activation solutions. 


With over 27 years of experience, CoreMedia's uniquely customizable hybrid headless approach, based on a composable DXP, brings ideas to life quickly and efficiently, delivering personalized experiences at enterprise scale. 

That’s why ambitious global B2C and B2B brands, including John Deere, Deckers Brands, Esprit, Deutsche Telekom, Henkel, and Finnair trust CoreMedia to transcend the boundaries of traditional content management and future-proof their tech stack.


If customer engagement, personalization, and automation are important to your digital experience goals, you will love to hear how CoreMedia continues to invest in striving to help you deliver the best omni-channel customer experience to beat your competition.

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Exhibitors

Dataiku

Dataiku is the platform for Everyday AI, enabling data experts and domain experts to work together to build AI into their daily operations. Together, they design, develop and deploy new AI capabilities, at all scales and in all industries. Organizations that use Dataiku enable their people to be extraordinary, creating the AI that will power their company into the future.

 

Founded in 2013, Dataiku has proven its ability to continue to develop its founding vision for Everyday AI, and to execute on its growth. With more than 500 customers and more than 1,000 employees, Dataiku is proud of its rapid growth and 95% retention of Global 2000 customers.

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PlayPlay

PlayPlay is the video creation platform that allows marketing and communication teams to turn any message into a memorable video. With PlayPlay’s intuitive solution, anyone can create impactful, on-brand videos in a matter of minutes — without any technical skills. 2000+ large and mid-sized companies across the globe already use PlayPlay to communicate: company news, tutorials, employee interviews, event teasers, and more. The result? Authentic videos that communities love, share and remember.

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Wripple

Wripple is an on-demand talent platform for the modern marketing workforce, offering a private marketplace of vetted talent and software to manage freelancer relationships all in one place.


The platform's marketplace connects brands with highly skilled, on-demand talent for greater speed, efficiency and flexibility. Clients can find and hire individual freelancers across 45+ roles and ready-made teams across 50+ project types from strategy to design to media and technology.

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Meaningful Gigs

Meaningful Gigs is a Creative Matching Platform that uses AI to connect highly-skilled creatives to top brands like Starbucks, Johnson & Johnson, Amazon and Google. Our vision is to create 100,000 skilled jobs for Africans while redesigning the future of creative work.

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Smartly.io

Smartly.io is one of the world’s largest SaaS digital advertising platforms, managing nearly $5B in ad spend with 700+ brands worldwide. Our leading end-to-end technology and outstanding customer service help brands such as Walmart, FanDuel, L’Oreal, Warner Bros. Discovery, Nestle, and Disney/ESPN to better reach audiences, engage creatives and learn what performs best—consistently driving scale for brand and performance across the largest media platforms, including Facebook, Instagram, Snap, Pinterest, TikTok, and Google. We are a team of 650+ Smartlies across 24 locations in 13 countries globally.

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Media Partners

CDP Institute

The Customer Data Platform Institute educates marketers and technologists about customer data management. The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers webinars, workshops, and consulting on related issues.

 

Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.” They are the only types of packaged software specifically designed to create and share a complete view of each customer. The CDP Institute’s RealCDPTM program certifies systems that meet the Institute’s definition.

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She Runs It

She Runs It is a Century + old organization with roots and origins in membership and service to a community united in its intention to see more women as leaders. Established in 1912 – eight years before the 19th amendment was ratified – as “League of Advertising Women” then Advertising Women of New York, She Runs It was expanding nationally when the pandemic hit in 2020.

 

Embracing a mantra to help its community stay strong, current, connected, and included, She Runs It pivoted to all virtual programming and launched an eMember class, ultimately lifting its membership to ~7,000 members in 43 states and 14 countries. Serving its membership is the organization’s primary purpose for existing, and they nurture a vibrant community through programming, networking, support and advocacy. 

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CIO APPLICATIONS

CIO Applications magazine stands out with its unique approach to learning from industry leaders offering professionals the most comprehensive collection of technology trends. CIO Applications is enabling businesses to move a step ahead and guiding them towards adopting the best in technology that can assist them in providing seamless and convenient solutions for enhanced customer experience

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Business Management Review

Business Management Review magazine follows a unique peer-to-peer learning approach with a total subscription of over 139,000 qualified print and digital subscribers across the U.S., consisting of senior-level technology and corporate decision-makers involved in buying or influencing the purchase of business solutions and services in their organizations. These qualified subscribers include CEOs, CIOs, CMOs, CHROs, CFOs, Chief People Officers, Presidents, M.D.s, SVP/VP, H.R. Directors, Administrators, and Managers.

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The Branded Content Marketing Association (BCMA)

The Branded Content Marketing Association (BCMA) has been at the forefront of the Branded Content industry for the past 20 years and invests in ground-breaking research, training and education which is at the heart of the association. It enables connections with the leading experts in the branded content and influencer marketing industries. BCMA continues to lead the debate on what makes great branded content and influencer marketing, how brands, producers, agencies, platforms, media owners, publishers and content creators can engage audiences for maximum benefit and payback. More recently the BCMA has focused on the extraordinary growth of Influencer Marketing that is now reaching critical mass, and continues to prove the effectiveness and promote the value of branded content and influencer marketing, through best practice and shared learning.

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CrmXchange

CrmXchange has developed unique industry insights into the business intelligence and professional programs required for successful operations. Known by our audience as the “event site,” we are experts in webcast hosting. Visitors to the site can participate in over 100 yearly interactive educational webinars.

 

CrmXchange is a premier website dedicated to providing information in an interactive environment for CRM/Contact Center professionals.  The site offers white papers, newsroom, monthly columns, a showcase for products and services for the industry, and free webinars on a variety of CRM and Contact Center issues.

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Thinkers360

Thinkers360 is the world’s premier B2B thought leader, analyst and influencer community and services marketplace.

Brands use our tools to hire the world’s foremost experts and services companies as well as amplify their own executives and insights to “influence the influencers”!

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eMarketing Association (eMA)

The eMarketing Association’s mission is to develop, support, and create programs, events content and community that educate and inform professionals about the best practices in digital marketing. Our mission is accomplished via content, events, networking, programming, community, and mentorship.

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