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Marketing in the era of misinformation: balancing brand differentiation, authenticity and trust

Speaker Name

Job Title

Company Name

Reuters Events
Marketing in the era of misinformation: balancing brand differentiation, authenticity and trust
October 
08
,
2021
 / 
7:00pm
 
BST
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SPONSORED BY

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Speaker Highlights

Hannah Carley-Broom

Head of EMEA Marketing – Interim

J.P. Morgan Payments

Nicole Miles

Chief Clients & Markets Officer

Dentons

Ed Romaine

Senior Vice President, Head of Marketing & Brand Development

TNT Sports

Moderator:

Michael Seymour



Navigate the era of misinformation to build authentic, differentiated brands that earn lasting consumer trust

In today's polarized marketing landscape, building a strong, authentic brand that resonates with customers is crucial. Emotional connection often surpasses factual accuracy however, one negative campaign can destroy a brand overnight. Success requires agility, transparency, and a deep understanding of the audience's values and emotions. Brands must align with consumers' identities.


This webinar will equip you with cutting-edge strategies to align your brand's core values with customer expectations, leverage social listening for deeper insights, and create meaningful content that fosters lasting relationships.


Tune in on August 22, as we provide actionable insights and strategies to enhance brand relevance, build trust, and create meaningful connections with their audience in today's complex digital ecosystem.

REGISTER NOW
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