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Gen Z & Insurance: The New Rules of Relevance

Speaker Name

Job Title

Company Name

Reuters Events
Gen Z & Insurance: The New Rules of Relevance
March 
4
, 
2025
 / 
11:00am
 
EST
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SPONSORED BY

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Speaker Highlights

Tony Chimera

Chief Talent Officer

Westfield Specialty

Sharon Scanlon

SVP, Group Protection Product, Workplace Solutions Marketing & Customer Experience

Lincoln Financial Group

Adam Fischer

Chief Product & Innovation Officer

Clearcover

Moderator: Sabine VanderLinden

Co-Founder & CEO

Alchemy Crew


Hybrid. Who knew a year ago this unremarkable word would have such a large part to play in pharma’s future lexicon and strategy building?


The traditional insurance model doesn't connect with Gen Z. They have fundamentally different expectations for digital experiences, personalized interactions, and the very value they seek from insurance. 

 

This session will equip you with the knowledge and tools to bridge this widening gap and appeal to younger demographics with a compelling value proposition, personalized digital experiences, and products that align with their values, ultimately driving new perspectives and long-term loyalty for your insurance offerings.


Here's what you'll learn:


  • Decode Gen Z's Insurance Expectations: Understand the unique values, preferences, and digital habits of Gen Z and how they differ from previous generations through real-world case studies.
  • Craft a Compelling Value Proposition: Learn how to develop insurance offerings and messaging that resonate with Gen Z's priorities, including personalized experiences, digital-first interactions, and alignment with their values.
  • Build Long-Term Loyalty in a Digital World: Discover strategies to effectively engage the next gen through digital channels, create seamless customer journeys, and foster lasting relationships that translate into long-term loyalty and advocacy.

By submitting this form, you acknowledge the Thomson Reuters group of companies will process your personal information as described in our Privacy Statement which explains how we collect, use, store, and disclose your personal information, the consequences if you do not provide this information, and the way in which you can access and correct your personal information or submit a complaint.

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