AI is transforming sports media but it has also created a complex landscape for sports organisations of all types. The pressure to embrace AI is high, yet so are the risks. Biometric data, facial recognition and new regulations like the EU AI Act mean organisations must innovate carefully to avoid jeopardising rights or reputation, or incurring fines.
In this webinar, Reuters Imagen breaks down what’s real, what’s risky and what’s ready to use today in AI. We’ll explore the key pitfalls from data ownership to AI models trained on public internet data and explain why trust, governance and responsible use matter more than ever. We’ll discuss how risk‑averse sports organisations are approaching AI and how Imagen’s trusted, compliant workflow supports safe innovation.
What You’ll Learn:
- How to safely navigate AI risks such as facial recognition, biometrics and regulation when the consequences of getting it wrong are real.
- What to expect from a trusted AI partner in terms of governance and data protection.
- How to find the safest platform for adopting AI for your media workflows.
- Why Reuters Imagen has a commitment to data protection and accountability that’s non-negotiable
Date: 15th April 2026
Time: 2:00pm BST / 9:00am ET / 10:00pm SGT