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Unlock Commercial Scale: Your go-to-market medical device strategy for success

Speaker Name

Job Title

Company Name

Reuters Events
Unlock Commercial Scale: Your go-to-market medical device strategy for success
August 
07
, 
2025
 / 
11am
 ET 
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SPONSORED BY

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Speaker Highlights

Christopher Benassi

vp, product management & innovation, connected care group

 baxter international

 

Christine Snyder

CMO & CXO Experience: VP worldwide stratgic marketing


bd

Felipe Rayo

integrated supply chain vp

johnson & johnson medtech

Moderator: Katie Adams

assistant editor

medcity news


Hybrid. Who knew a year ago this unremarkable word would have such a large part to play in pharma’s future lexicon and strategy building?

Bringing a groundbreaking medical device from concept to widespread clinical use is a complex journey filled with regulatory hurdles, market dynamics, and stakeholder engagement challenges. To truly scale your innovation and secure a leadership position in the competitive U.S. healthcare market, you need a strategic approach that integrates compliance, commercialization, and value demonstration.


In this session, we’ll explore proven strategies to help you accelerate market entry, build strong partnerships, and leverage data-driven insights to maximize your device’s impact and adoption nationwide.


Key Takeaways:


  • Develop a scalable commercialization strategy that aligns regulatory compliance, manufacturing capacity, and clinical validation to accelerate time-to-market and ensure sustainable growth
  • Build a robust go-to-market framework by engaging key stakeholders, including payers, providers, and distribution partners, to drive adoption and optimize reimbursement pathways
  • Leverage data-driven insights and health economics to demonstrate value, support market access, and expand your device’s footprint across diverse healthcare settings


Take this opportunity to gain actionable strategies that will empower your organization to enhance your device’s reach and establish a strong presence across the U.S. healthcare landscape.

By submitting this form, you acknowledge the Thomson Reuters group of companies will process your personal information as described in our Privacy Statement which explains how we collect, use, store, and disclose your personal information, the consequences if you do not provide this information, and the way in which you can access and correct your personal information or submit a complaint.

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