As we look towards the future of MRV and Scope 3 markets in agriculture, it is essential that we're able to align wider impacts, not just carbon. To do so, we will need to discuss and learn from the past five years in driving CPG/Retail contracts and farmer incentives and payments. We must also propose solutions to reduce the complexity of data gathering and processing, and bring more actors to the table.

Your time is valuable, so to understand what's next, we'll be joined by leaders from the Ecosystem Services Market Consortium and General Mills this May 17 at noon CST for an exclusive webinar. 

Talking points include:

• What lessons have we learned over the past five years, both in driving CPG/Retail contracts and farmer incentives and payments?
• What are the implications for 2024 and the next 3-5 years?
• What are the proposed solutions to reduce complexity in data gathering and processing?
• How do we bring more actors to the table (e.g., scope sharing and storytelling, corporate collaboration, and co-investment)?
• What are the strategic and technical implications of quantifying net new practice impacts versus existing practices? How much opportunity do we see for regenerative agriculture in 2024, as it overlaps with broader sustainability goals and scope 3?
• Finally, is it worth a “pause” in the development of accounting and reporting guidance and standards to consider how we'll align markets for multiple impacts, including land, water and biodiversity?
 

We hope you find this discussion valuable as we all tackle the opportunities for regenerative agriculture, as a core driver of business resilience and sustainability goals.

Hope to see you there!