Name: Energy LIVE 2026
Start: 2026-12-08T07:00:00-05:00
End: 2026-12-09T17:00:00-05:00
Location: Houston

October

Energy LIVE 2026

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00:00am-00:00pm

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Mrs Robinson

Owen Rolt

Energy LIVE 2026

December

Our 2026 agenda is coming soon.

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Full Timed agenDA

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9:20 – 9:50

presentation

Making an e.l.f.ing Impact with Kory Marchisotto

· Learn how to disrupt norms, shape culture and connect communities with Kory Marchisotto

· Discover how e.l.f. is fostering community across generations, particularly Gen Z and Gen Alpha, by understanding their needs, preferences, and behaviors

· Break through the echo chamber by creating a sense of belonging for every eye, lip, and face

· Build connections across communities through positivity, inclusivity, and accessibility

Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty

10:00-10:45

Keynote Panel Discussion

Take charge at cultural crossroads: bold messaging strategies for today’s fragmented audience

· Explore how shifts in culture and consumer expectations impact brand perception and influence marketing strategies and brand communications.

· Identify and articulate authentic brand values that resonate with diverse audiences, while maintaining consistency and integrity in messaging across platforms.

· Navigate strategies for managing reputational risks and building brand resilience in dynamic, fast-changing cultural environments.

Ramon Soto, Chief Marketing and Communications Officer, Northwell Health

Shelley Diamond, Chief Marketing Officer, UNICEF USA

Allison Stransky, Chief Marketing Officer, Samsung Electronics America

Moderator: CJ Johnson, Founder, Rogue Dynamics

14:00-14:45

Roundtable 1

The authenticity advantage: building trust when consumers demand social responsibility

· Craft unique brand narratives that reflect your brand's core values and resonate emotionally with your audience

· Design engaging and immersive content experiences that promote active customer participation and strengthen brand allegiance

· Utilize real-time analytics to swiftly adjust your messaging, gaining insights into customer interactions, behaviors, and preferences to deliver more tailored and impactful content

Catherine Hayden, Chief Marketing Officer, Kate Farms

Emily Kortlang, Chief Marketing Officer, Yerba Madre

9:00 – 9:20

Keynote Fireside Chat

AI in action: real world examples of the hurdles involved in AI success

· Understand the potential of Enterprise AI in revolutionizing marketing approaches and tackling intricate AI-related obstacles

· Gain valuable insights on deploying Gen AI in marketing, drawing from successful applications by leading global companies

· Investigate effective methods to utilize advanced Gen AI for crafting personalized, high-quality campaigns across diverse platforms, ensuring both customer engagement and brand consistency

Angela Culver-Gleason, CMO, Managing Director of Services Global Marketing, Citi
Moderator: Laurel Mintz, General Partner, Fabric VC

12:00-12:30

Fireside Chat

Ethical AI: balance innovation with safety, governance and responsibility

· Examine ethical frameworks for AI deployment that ensure responsible innovation while addressing concerns around privacy, bias, and transparency

· Explore governance structures and compliance strategies that organizations can implement to maintain ethical standards while leveraging AI capabilities

· Foster a culture of responsibility in AI projects, including stakeholder engagement, ethical decision-making, and continuous monitoring to align AI solutions with societal values

Lisa Vortsman, Chief Marketing and Innovation Officer, North America Ice Cream, The Magnum Ice Cream Company

Moderator: Laurel Mintz, General Partner, Fabric VC

14:00-14:45

Roundtable 3

Unlocking customer insights: using data to drive creative decision-making

· Transform customer data into compelling narratives that engage audiences emotionally while delivering quantifiable business results

· Strategically select and implement marketing initiatives based on thorough analysis of brand performance metrics and target demographic profiles

· Develop a comprehensive, future-oriented marketing framework that anticipates evolving consumer preferences, market dynamics, and industry trends

Khalid El Khatib, Chief Marketing Officer, Consumer Reports

16:00-16:20

Fireside Chat

From data to dialogue: create meaningful connections with your audience

· Utilize sentiment analysis and brand monitoring to make strategic campaign decisions that align with your audience's emotions and perspectives

· Accurately assess your brand’s market standing by using listening tools to monitor and capture mentions, discussions, and feedback across various channels

· Detect emerging customer trends and topics early to enhance content creation and refine marketing strategies effectively

John Alvarado, Chief Brands Officer, Suntory Global Spirits

Moderator: Aaron Jackon, Head of Marketing & CX Sector, Reuters Events

16:40-17:20

Panel Discussion

Utilize customer insights for strategic marketing

· Harness customer insights to drive imaginative storytelling for campaigns that not only capture customer attention but drive measurable outcomes

· Make informed decisions about marketing channels and tactics by analyzing brand analytics and audience profiles, ensuring maximum impact and relevance

· Develop a proactive, 360-degree marketing strategy that considers evolving consumer preferences, market trends, and predictive industry analysis, enabling your brand to stay ahead of the curve and drive long-term growth

Simona Shakin, VP, Product & Retention Marketing, Etsy

Kate Godbout, Head of Vaseline Brand North America, Unilever

Matias Infante, Group Vice President & Head of Marketing, HEYDUDE

Anup Chamrajnagar, COO and Co-Founder, Gradial

Moderator: Branden Cobb, Fraction Chief Marketing Officer, MarketingExecs.Us

11:15-12:00

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How to drive growth with no fuel: maximize impact with limited resources

· Develop a lean, prioritized marketing roadmap that focuses team efforts on key growth drivers while eliminating low-value activities

· Utilize existing resources, such as customer relationships and digital platforms, to maximize reach and impact without additional costs.

· Foster a culture of creativity and experimentation, encouraging teams to think outside the box and develop innovative solutions to drive growth with limited resources

Emily Kortlang, Chief Marketing Officer, Yerba Madre

Manny Cabral, SVP, Marketing Analytics, First Horizon Bank

Dinasha Cellura, Director, Digital and Product Partnership Marketing, Typeface

Moderator: Junmian Sun, Managing Director, Shorty Awards

14:00-14:45

roundtable 2

Are your ads working against you? The approach to full-funnel success

• Use non-interruptive formats like Programmatic CTV Pause Ads to engage users during natural breaks—without harming brand experience.
• See how brands drive site visits, conversions, and revenue using innovative formats and data—not just brand awareness.
•. Learn from real-world cases how new ad formats can reshape media strategy and customer journeys for measurable impact.

Roundtable Leader: Adam Gendelman, Vice President, Head of Sales, Supply and Operations, WunderKIND Ads

14:45-15:30

Panel Discussion

Marketing as a catalyst for business growth: demonstrate value to win budget and drive the bottom line

· Convert marketing outcomes into engaging stories for influential discussions with senior executives by skilfully utilizing marketing data and analytics

· Enhance the essential role of marketing in data-informed decision-making and strategic planning by tackling the challenges of measuring marketing's genuine contribution to business success

· Gain insights into how marketing creates value and exerts influence by employing the latest methods to assess its impact

Valerie Kubizniak, Global Chief Marketing Officer, KFC
Heather Malenshek, Chief Marketing Officer & SVP, Land O'Lakes, Inc.

Lauren Scrima, VP, Marketing, New York City Football Club

Moderator: Branden Cobb, Fraction Chief Marketing Officer, MarketingExecs.Us

16:20-16:40

Fireside Chat / Presentation

Lead with agility, foster a culture of adaptability, innovation and efficiency

· Secure leadership and organization-wide support by crafting a communication strategy that effectively conveys how marketing metrics align with the organization's success criteria

· Create a structured approach to foster business growth, ensuring marketing strategies are closely integrated with main growth drivers and overarching business goals

· Enable your team to deliver outstanding outcomes by establishing clear priorities, while also encouraging innovation and ongoing learning

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Get in touch with our team today!