For dealers, it’s time to embrace change and move into a future where the car-buying experience is digital first, personalized and, most importantly, customer-centric.

Tune into this interactive session with speakers from Asbury Automotive Group, TrueCar, Automotive Ventures and Cars.com as they discuss how dealerships are rethinking their traditional business model and moving to a digitally-enhanced car buying experience.

• Structure an outstanding omnichannel journey through blending digital touchpoints with in-person experiences

• Meet the needs of the modern consumer - ensure your dealership exceeds customer expectations with relevant and    timely communications

• Utilize the wealth of customer data at your fingertips to tailor offers, predict needs and plan aftersales strategy