As OEMs continue to prioritize the Software Defined Vehicle through significant person power and investment, the opportunity to deliver new features is changing from tangible to hardware changes to software changes. This provides a serious profitability challenge for OEMs. They must find a way to monetize features as subscription models and shift towards as-a-service revenue streams, otherwise overall profitability will suffer and threaten their very existence.
Join us for an insightful webinar as we delve into the transformative realm of Software Defined Vehicles and the evolving landscape of automotive innovation. In this session, the following key topics will be explored:
- Understand how leading OEMs are shaping the future of vehicles by emphasising SDVs, and the strategies they employ to define and prioritize features as software updates.
- Examine the challenges and opportunities surrounding the monetization of vehicle features in a subscription-based model, and how to shift towards as-a-service revenue streams, creating sustainable business models for the future.Â
- Gain a comprehensive understanding of the ecosystem required to deliver cutting-edge capabilities and features to consumers, including collaboration between OEMs, Tier 1 suppliers, and other key players in the industry.
