This high level, strategic discussion will delve into the undeniable change that is taking place throughout the automotive industry. Combine the digitalization of the industry, with a growing emphasis on sustainable outcomes and the large-scale deployment of Electric Vehicles just around the corner, the industry has plenty to think about and software must be at the forefront of prospective solutions as we look to cater to an increasingly informed and demanding consumer base.

Some key concepts you can expect to be addressed in this session include:

- Hear from OEMs who are reviewing their entire business model, from rethinking product portfolio and brand to creating new services that integrate emerging technologies.

- How can we optimize the integration of new technologies such as AI and simulation features within the vehicle?

- Evaluate the importance of cross industry partnerships in enabling the car to act as an integral part of the customer’s lifestyle.