Software Defined Vehicles from a convenience perspective is about content in vehicles. These are things you can tangibly use which add convenience such as multiple streaming and voice recognition systems. SDVs will create opportunities for both consumers and OEMs, many of which haven’t even been envisioned yet. This session will delve into what these opportunities are.

- How will automakers optimise technology and create value by delivering a consumer-centric vehicle.

- Hear how cross industry partnerships is enabling the car to act as an integral part of the customer lifestyle.

- Evaluate the role of software-defined hardware which will enable continuous technology updates alongside the delivery of innovative, revenue-generating services.