Aftermarket is one of the biggest profitability levers in automotive, but capturing it is getting harder. 70% of B2B buyers now prefer to purchase online, expecting speed, transparency, and convenience, but when genuine parts aren't easy to order digitally, buyers go to whoever makes it easiest, including non-genuine alternatives. And the damage goes beyond parts: a frustrating service experience makes customers less likely to buy their next vehicle from you.
In this hands-on session, you'll stress-test your own parts buying experience against a real buyer scenario, benchmark against peers, and see how leading manufacturers built digital platforms that empower dealers and grow revenue. You'll walk away with:
● A clear view of where your parts revenue is leaking today, and why you can't see it.
● A practical framework to move from dealer locator to digital commerce, without channel conflict.
● A readiness check for the next shift in B2B buying: AI-driven procurement.
Update on Your Mirakl Workshop Registration
Dear [First_Name],
Thank you for your interest in the Mirakl workshop, "TBC" taking place from 10:50 to 11:50.
Due to limited capacity and high demand, we regret to inform you that we are unable to offer you a place at this session.
Should a place become available, we will contact you as soon as possible.
Thank you for your understanding, and we appreciate your interest in Mirakl.
