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AI Agents in the Vehicle: What's Real Today, and What It Means for the Future of the UX

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Reuters Events
AI Agents in the Vehicle: What's Real Today, and What It Means for the Future of the UX
October 
27
, 
2026
 / 
4:30pm
 
EDT
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Speaker Highlights

Joe Berish

Head of Consulting – Americas

SBD Automotive

James Alford

Manager - Connected Mobility AI and Strategy

SBD Automotive

TBC
 

Every automaker is talking about AI agents, but what has actually reached production, and what does it reveal about the future of the in-vehicle experience? Drawing on SBD Automotive's latest research across 43 vehicle brands and hands-on UX consulting work, this session examines where AI agents are delivering value today, where significant gaps remain, and which OEMs are setting the pace. Participants will explore how agents are reshaping navigation, vehicle interaction, personalization, and digital services, while discussing what today's deployments reveal about the future of the in-vehicle experience.

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